Product Marketing Manager at Pursuit

COMPANY MISSION: Our mission is to remove friction from selling to the public sector. Pursuit transforms how trillions in public-sector contracts are sought and awarded. We believe the best contractors should win contracts, not just the ones who are most deeply embedded. Pursuit AI scans millions of pages to identify opportunities for companies selling to the public sector. Our customers are companies who sell to the public sector, and we’re selling more pipeline, revenue, and productivity to the GTM organization. OUR CULTURE: At Pursuit, being a Pursuiter means doing work that actually matters—improving government for every citizen. We're an AI-first, top-investor-backed team that moves with urgency, thinks critically, and runs directly at conflict because the best ideas come from uncomfortable conversations. There's no daylight between our customers' success and ours, so you'll own high-impact projects that redefine public-sector engagement while working at the intersection of AI and growth. We're accountable to each other, ship fast (check our seasonal releases), and grow in dog years. We're remote-first but gather regularly for company offsites because Zoom bonding only goes so far, and some of our best ideas happen over tacos in Mexico or wherever we land next. If you want to build something genuinely innovative while simplifying what others overcomplicate, you've found your people! OUR VALUES: Our values define how we work, innovate, and connect with our customers and partners. - Customer Focus: There is no daylight between our customers’ success and our own success. - Critical Thinking: Break issues down into their atomic units. Focus on what matters; simplify. What's right, not who's right. Be honest with yourself. We openly acknowledge when we're wrong, and improve. - Act with Urgency: Do it now. Shorten cycle times. If a decision is reversible, be 51% sure and pick one. - Run at Conflict: We're comfortable having uncomfortable conversations; we disagree with ideas while respecting the humans. - Accountability: We do what we say and give our maximum effort, and we expect that from everyone on our team. How we do one thing is how we do anything. - Think Long Term: Choose the best answer in the long run. Do not take shortcuts. WHO YOU ARE: You're a builder and a marketer. You've spent years at SaaS companies figuring out why customers buy, crafting the language that makes it click, and shipping the materials that move deals forward. You're comfortable in ambiguity, energized by a fast-moving product, and you treat AI as a core part of your workflow, not a novelty. You care deeply about the customer, speak the language of revenue, and know how to translate complex technology into a story that lands. The public sector space is unfamiliar to most marketers and you see that as an opportunity, not a barrier. WHAT YOU’LL DO: - Own Pursuit's positioning, messaging, and narrative across all segments — from first touch to closed-won, into advocacy - Develop and maintain a deep understanding of our ICP: who they are, what they care about, what keeps them up at night, and why Pursuit wins (and loses) - Own and implement pricing in close partnership with Sales and GTM - Partner closely with Sales to build battle cards, talk tracks, one-pagers, and competitive intel that directly accelerate pipeline - Lead product launches end-to-end. Coordinating across product, sales, and customer success to bring new features to market with clarity and impact - Build and execute content programs that demonstrate Pursuit's expertise at the intersection of AI and public-sector GTM, thought leadership, case studies, webinars, and more - Leverage AI tools to move faster: from research and persona development to content creation and campaign iteration - Instrument your work. Define what success looks like, track it, and iterate based on what the data tells you WHAT YOU’LL BRING: - 4+ years of product marketing experience at a SaaS company, with a track record of driving measurable impact at scale - Demonstrated ability to build from scratch, you've created category narratives, launch playbooks, enablement programs, and not just contributed to them - Fluency with AI tools in a marketing context (think: using LLMs for research, persona development, content drafts, competitive analysis) and a mindset for continuing to push that frontier - Sharp written communication: you can turn a complex product into a sentence that resonates, and a customer story into a pipeline driver - Experience collaborating directly with sales and owning the feedback loop between field reality and marketing output - Analytical instincts as you know which metrics matter and you're not afraid to kill what isn't working - Bias toward action; you don't wait for perfect information and you thrive in environments where speed is a competitive advantage WHY JOIN PURSUIT?: Work with proven founders affecting trillions in government contracts. Ground floor opportunity to; shape the company, not just your role. When you're old and dying, make sure you worked on something that really mattered. - Do Your life’s work: Our mission is to improve government, benefitting every citizen - AI-First: Work at the intersection of AI, programmatic marketing, and data-driven growth - Backed by top investors: Join a highly ambitious, well-funded startup - Driving Innovation in Public-Sector Engagement: Own and execute innovative, high-impact projects that redefine how businesses engage with public-sector opportunities - Personal Growth: You’ll be challenged every day; your growth will come in dog years