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SeniorFull-timeGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Cricut’s Digital Marketing team is seeking an Influencer Marketing Specialist to drive and grow our influencer marketing programs. This role requires hands-on experience with the full lifecycle of influencer campaigns, from sourcing and vetting to negotiation and content management.
Key Responsibilities
- →Own influencer sourcing and vetting across TikTok, Instagram, and YouTube, evaluating creators using criteria such as CPV, engagement rate, audience demographics, content quality, and brand fit
- →Lead communications with influencers and/or their managers from outreach through content approval and wrap-up
- →Negotiate influencer rates, contracts, usage rights, and exclusivity terms to align with campaign goals and budgets
- →Partner with our paid social agency to facilitate dark posting, ad codes, and usage of influencer content in paid campaigns
- →Provide strategic and detailed creative feedback to help influencers bring our messaging to life authentically
- →Collaborate with cross-functional teams including PR, social, product marketing, and digital to align influencer efforts across brand moments and product launches
- →Monitor influencer performance metrics and evaluate content effectiveness
- →Manage influencer payments and ensure proper documentation for finance and legal
- →Ensure all influencer content follows FTC guidelines and platform disclosure requirements
- →Cultivate strong relationships with creators to foster loyalty, repeat collaborations, and long-term brand advocacy
- →Stay updated on emerging influencer trends, platform shifts, and new talent to keep our programs fresh and innovative
Requirements
- ✓Hands-on influencer marketing experience
- ✓Understanding of the full lifecycle of an influencer campaign
- ✓Experience with sourcing, vetting, negotiating, reviewing content, and managing paid usage rights
- ✓Ability to work in a fast-paced environment and collaborate across multiple marketing functions
- ✓Strong communication and negotiation skills
- ✓Knowledge of FTC guidelines and platform disclosure requirements
