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DirectorFull-timeGit
Salary Range
$144,500 - $195,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Creative Director, Copy will set the tone for how Crunchyroll communicates with its audience. This role involves defining and executing the company's voice across various campaigns, platforms, and daily communications. As the lead for all copy-related activities, you will ensure that Crunchyroll's brand is consistently and compellingly represented in all communications.
Key Responsibilities
- →Own Crunchyroll’s voice, tone, and messaging frameworks across all copy touchpoints
- →Evolve and adapt brand voice across campaigns, content types, and regional markets
- →Create and maintain copy guidelines that help teams write with clarity and consistency
- →Develop copy across a wide range of formats, including trailers, ads, emails, banners, and product messaging
- →Collaborate with designers, marketers, and strategists to craft messaging that elevates campaign ideas and brand storytelling
- →Write or guide script development for AV spots, trailers, and content-driven creative
- →Review and edit work from freelance and agency copywriters, providing clear direction and actionable feedback
- →Ensure voice alignment across all written content, including digital, social, ecommerce, and experiential
- →Stay fluent in digital trends, meme culture, and emerging storytelling techniques
- →Advocate for inventive, platform-native messaging that connects authentically with anime fans
Requirements
- ✓10+ years of copywriting experience, with 4+ years in a senior or lead role
- ✓Strong portfolio showcasing both brand-level thinking and short-form execution
- ✓Expertise in voice development, messaging strategy, and multi-platform storytelling
- ✓Excellent editing skills and sharp attention to detail
- ✓Experience managing or collaborating with writers and/or agencies
- ✓Strong cross-functional communication skills
- ✓Comfortable working across a wide variety of formats and deliverables
- ✓Familiarity with anime and its surrounding communities
- ✓Knowledge of content localization or writing for global audiences
Benefits
- ★Flexible time off policies allowing you to take the time you need to be your whole self
- ★Generous medical, dental, vision, STD, LTD, and life insurance
- ★Health Saving Account HSA program
- ★Health care and dependent care FSA
- ★401(k) plan with employer match
- ★Employer paid commuter benefit
- ★Support program for new parents
- ★Pet insurance and some of our offices are pet friendly!
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