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Lifecycle Marketing Senior Manager, India at Crunchyroll
CrunchyrollMumbai, Maharashtra, India·20h ago
SeniorFull-timeData ScienceGitGo
Salary Range
$17,680 - $23,920 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We're looking for a Lifecycle Marketing Manager to lead localized lifecycle strategies for India, one of our fastest-growing regions. Based in Mumbai or Hyderabad, you'll craft and execute campaigns across the entire subscriber journey, ensuring anime fans in India feel connected to the Crunchyroll experience.
Key Responsibilities
- →Develop and implement lifecycle marketing strategies for Indian audiences
- →Serve as Crunchyroll’s lifecycle lead for India, advising on cultural nuances
- →Collaborate with regional marketing and content teams to create go-to-market campaigns
- →Lead the use and optimization of Braze in India, designing multi-channel journeys
- →Partner with Product, Content, Data Science, and Growth teams to align lifecycle campaigns
- →Analyze campaign performance and optimize strategies
- →Stay ahead of India’s digital marketing trends and test new lifecycle strategies
Requirements
- ✓8+ years of experience in lifecycle, CRM, or retention marketing
- ✓Extensive experience with Braze or comparable platforms
- ✓Deep knowledge of Indian consumer behaviors and digital marketing platforms
- ✓Proven ability to interpret data and derive actionable insights
- ✓Strong creative acumen to drive fan-first engagement campaigns
- ✓Experience collaborating across regional and global teams
- ✓Passion for anime, entertainment, or fan-first brands
- ✓Additional proficiency in regional Indian languages
- ✓Bachelor’s degree in Marketing, Business, or related field
