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ManagerFull-timeRustGo
Salary Range
$74,811 - $94,559 /year
About the Role
The Paid Media Manager is a strategic, revenue-driven leader responsible for owning the paid media function across multiple brands and regions. This role focuses on developing full-funnel strategies and ensuring paid media directly impacts pipeline, revenue, and ROI/ROAS.
Key Responsibilities
- →Own the paid media contribution to pipeline, revenue, ROI, and ROAS.
- →Develop scalable, multi-channel strategies to drive measurable growth across brands and regions.
- →Ensure paid media architecture, reporting, workflows, and systems operate efficiently.
- →Manage multiple budgets simultaneously across distinct brands and geographic regions.
- →Present performance insights to Sales, Brand, and leadership teams.
- →Proactively identify optimization opportunities and financial impacts.
- →Serve as the primary owner of paid media campaign strategy.
- →Work closely with Sales, Web/SEO teams, Brand & Content teams, and Marketing leadership.
Requirements
- ✓Proficiency in GA4 (event tracking, attribution, advanced conversion reporting).
- ✓Experience with Salesforce (lead → opportunity → revenue reporting).
- ✓Hands-on experience with Google Ads & Microsoft/Bing Search.
- ✓Experience with LinkedIn Ads (lead gen + ABM-focused campaigns).
- ✓Ability to independently manage complex campaigns and present performance narratives.
- ✓Understanding of the full-funnel ecosystem beyond channel-level execution.
- ✓Experience overseeing media specialists.
- ✓Summary Bullets
- ✓Develop full-funnel paid media strategies across multiple brands and regions.
- ✓Manage budgets and reallocate spend based on performance insights.
- ✓Present performance insights to non-marketing audiences.
- ✓Proactively identify optimization opportunities.
- ✓Oversee one individual Media Specialist.
- ✓Establish revenue-tied reporting infrastructure.
- ✓Launch new testable campaign strategies.
- ✓Requirement Bullets
- ✓Proficiency in GA4, Salesforce, Google Ads, Microsoft/Bing Search, LinkedIn Ads.
- ✓Experience with StackAdapt or additional emerging platforms is a plus.
- ✓Ability to independently manage complex campaigns.
- ✓Strong analytical skills and understanding of ROI/ROAS metrics.
- ✓Experience with multi-brand and multi-region budget management.
- ✓Ability to present performance insights to various stakeholders.
- ✓Understanding of the full-funnel ecosystem.
- ✓Benefit Bullets
- ✓Opportunity to work with multiple brands and regions.
- ✓Chance to influence pipeline and revenue directly.
- ✓Collaborate with cross-functional teams.
- ✓Potential for growth within the organization.
