Marketing Automation Strategist (Remote Canada) - Future Opening at Directive

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? *Please note: internally, this role is titled Account Strategist, Revenue Operations* At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! We are seeking a RevOps Strategist with deep technical experience in GTM implementations, GA4 architecture, and multi-channel offline conversion tracking to help deliver world-class solutions within our Marketing Operations and Revenue Operations practice. The ideal candidate brings 3+ years of hands-on experience across customer-side or 1–2+ years agency-side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot), accompanied by strong technical fluency in tracking infrastructure and revenue data workflows. You’ll collaborate closely with the Director of Revenue Operations, serving as both a technical problem solver and strategic advisor. This is a role for a growth-minded operator who can identify RevOps gaps, architect scalable solutions, and surface cross-sell and upsell opportunities while delivering exceptional client service. Key technical competencies for this role include GTM (web + server-side optional), GA4, data modeling, offline conversion tracking for Google, LinkedIn, and Meta platforms, lifecycle automation, lead scoring, routing logic, ABM execution, and revenue reporting frameworks. What you offer: - Technical mastery of HubSpot, Marketo, and/or Pardot, with the ability to manage multiple client instances end-to-end - Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA - Hands-on experience with offline conversion tracking and CRM-to-ad-platform integrations (Google Ads, LinkedIn, Meta) - The ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance - A data-driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics - Strong client-facing communication skills and the ability to collaborate with Director-level stakeholders and above - Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set Roles & Responsibilities: - Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients - Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting - Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full-funnel optimization - Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business - Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies - Build strong relationships with multiple client stakeholders to drive renewals and long-term retention - Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations - Manage deliverables, project milestones, and technical implementations from discovery to final deployment Here’s what success looks like: - You own a book of clients with full autonomy to manage goals, strategy, and relationships - Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates - You grow your client accounts through strategic RevOps roadmapping and cross-functional collaboration - You reach a point of scale where we hire additional team members to support the client load you’ve grown - You mentor new hires, sharing technical processes and helping build our RevOps practice What We Offer 🏠 We have a set living wage at Directive 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [Upgrade to PRO to see contact]. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1