Paid Media Lead (Remote Canada) at Directive

Directive

Remote - Canada·1d ago

LeadFull-timeRustSpringGit

Salary Range

$70,444 - $95,306 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Paid Strategist to join Directive Consulting, a performance marketing agency for SaaS and Tech companies. This role is crucial for creating and managing custom client strategies in paid media, focusing on SQLs and Customers.

Key Responsibilities

→Oversee and lead a collection of Paid Media accounts
→Serve as direct support to client contacts
→Weekly communication with vendors or operational partners
→Drive referrals via client relationships and professional network
→Build strategies for clients each quarter
→Create, maintain, and optimize budgets for paid media campaigns
→Deeply understand client positioning and unique value propositions
→Confirm lead routing is accurate within a CRM
→Execute and optimize PPC advertising campaigns across multiple platforms

Requirements

✓3+ years experience working at a performance/digital marketing agency
✓Experience working specifically with B2B SaaS/tech clients in an agency setting
✓Deep expertise across paid search and paid social advertising campaigns
✓Proficiency in using advertising platforms and tools
✓Strong understanding of PPC principles
✓Ability to analyze campaign performance data using tools like Google Analytics
✓Proven and measurable success with mid-market or enterprise accounts
✓Ability to translate and articulate strategy and tell stories with data
✓Ability to organize, prioritize, and manage multiple projects simultaneously