Loading...
ManagerFull-timeGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a strategic founding Product Marketing Manager to build and lead the go-to-market strategy for our emerging advertising solutions, focusing on Gaming clients. This role will play a key part in accelerating our offering within the must-win Gaming vertical.
Key Responsibilities
- →Develop and execute go-to-market strategies for the Gaming vertical through market research, customer segmentation, competitive analysis, and targeted campaigns that drive awareness and adoption.
- →Lead activation initiatives within Gaming, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs.
- →Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories.
- →Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
- →Act as the voice of new vertical customers, translating insights into actionable recommendations that influence product strategy, roadmap, and positioning.
- →Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.
Requirements
- ✓4-6+ years of Product Marketing experience in the advertising space, with experience scaling teams and platforms.
- ✓Experience within the Gaming or Mobile verticals.
- ✓Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up.
