Marketing Manager at Distro

🌟We’re Hiring: Marketing Manager 📍 Location: Remote ⏰ Employment Type: Full-time (8am–5pm PST) 📌 About the Business Our mission is simple: give time back to busy entrepreneurs. We provide end-to-end accounting services — including bookkeeping, payroll, state tax filings, and estimated tax calculations — so clients can focus on growth. We’re a values-driven, global team that believes in adaptability, accountability, and teamwork. Whether it’s adjusting to evolving client needs, owning commitments, or collaborating across time zones, our values guide how we operate. If you thrive in a collaborative culture, love using data to tell compelling stories, and get excited about turning experiments into results — you’ll fit right in. 💡 Our Core Values 🔀 Adaptability — We embrace change with flexibility and a solution-oriented mindset. 🧭 Accountability — We do what we say we’ll do and communicate transparently. 🤝 Teamwork — We collaborate with respect, clarity, and shared ownership. 🎯 About the Role This is a hands-on, high-ownership Growth Marketing Manager position for someone strong in strategy, copywriting, and execution. You will build and refine our B2B outbound engine — from defining ICPs to writing cold email sequences, tracking metrics, and iterating quickly. If you love conversion experiments, outreach psychology, and creative messaging, this role is for you. 🛠️ Key Responsibilities 1️⃣ Marketing Strategy Develop and execute integrated marketing strategies aligned with company goals. Oversee campaigns across email, social media, SEO, automation, and branded collateral. 2️⃣ Brand & Voice Discovery Ask smart questions to understand brand voice and client pain points (messy books, payroll complexity, etc.). Turn insights into clear, consistent messaging across all channels. 3️⃣ Content & Campaign Execution ✉️ Email Marketing: Use Instantly + LinkedIn Sales Navigator for segmentation & automation. 📝 Blog & SEO: Ghostwrite two long-form SEO-optimized posts per month. 📱 Social Media: Create and schedule three weekly posts using tools like WeConnect. 🎨 Design & Video: Use Canva or similar tools to create visuals & short-form videos. 🌐 Website: Maintain and update for clarity, consistency, and conversion. 4️⃣ Performance, KPIs & Reporting • Drive qualified, booked discovery calls with ICP-fit SMBs. • Maintain weekly dashboards, monthly reporting decks, and real-time tracking (Sheets/Notion). • Own campaigns end-to-end and continuously optimize. 5️⃣ Collaboration & Governance Work directly with the CEO through weekly alignment touchpoints. Ensure all content meets bookkeeping & payroll compliance standards. 6️⃣ Process & Continuous Improvement Build internal systems for content sourcing and automation. Manage list hygiene and data integrity. Test new tactics, tools, and campaigns to improve performance. 📚 Required Skills & Experience ⭐ 3+ years in B2B marketing, demand gen, content marketing, or outbound/SaaS-style campaigns 📩 Proven success running cold email + LinkedIn outreach ✍️ Excellent writing skills (long-form + persuasive short-form) 📊 Strong analytical mindset (KPIs, experiments, iteration) 🧰 Comfortable with Instantly, WeConnect, Notion & basic editing tools 🤝 Adaptable, accountable, collaborative, independent 🔍 High attention to detail 🔐 Understanding of confidentiality & financial data integrity 🗨️ C1+ English Level ✨ Nice-to-Have *Experience in accounting, bookkeeping, or professional services *Basic design or video editing skills (Canva, etc.) 📣 Read This Before You Apply We hire based on values, growth mindset, and attention to detail — not just a checklist. If you’ve read this far, chances are you’re curious, driven, and detail-oriented. We’d love to meet you. 🚀