Product manager at Encora10

About the Role We are seeking a Product Manager – Loyalty Management System (LMS) to lead the design, implementation, and optimization of a group-wide loyalty platform. This role is key to driving customer retention, engagement, and lifetime value through data-driven, personalized, and omnichannel loyalty experiences. The ideal candidate brings strong experience in loyalty or CRM platforms, digital ecosystems, and cross-functional product delivery. Key Responsibilities 1. Product Ownership & Strategy • Own and drive the product roadmap for the Loyalty Management System (LMS). • Align product initiatives with business goals, customer engagement strategies, and growth objectives. • Lead the end-to-end lifecycle of loyalty features across in-store, online, and mobile channels. • Identify opportunities for personalization, gamification, and rewards optimization. 2. System Development & Integration • Gather and define business requirements, user journeys, and use cases. • Oversee integrations with systems such as POS, mobile apps, CRM, e-commerce, and payment platforms. • Collaborate with internal teams and vendors to build scalable and secure solutions. • Ensure seamless interoperability across platforms and partner ecosystems. 3. Data-Driven Decision Making • Partner with analytics and marketing teams to derive insights from customer data. • Optimize campaigns, loyalty structures, and program tiers using performance metrics. • Track and improve KPIs such as customer lifetime value (CLTV), retention, and engagement. 4. Stakeholder Management • Collaborate with cross-functional teams (Marketing, IT, Retail, Finance, Digital). • Act as the key liaison between business stakeholders and external vendors. • Ensure alignment between product delivery, branding, and customer experience. 5. Governance & Compliance • Manage loyalty program policies, terms & conditions, and compliance requirements. • Ensure adherence to data privacy, security standards, and audit requirements. • Maintain proper documentation including BRDs, SOPs, and integration guides. Requirements Education & Experience • Bachelor’s degree in Business, Marketing, IT, or related field. • 3–6 years of experience in product management, loyalty platforms, CRM, or customer engagement systems. • Proven track record in delivering digital products or customer programs. Domain Knowledge • Strong understanding of loyalty mechanics (points, cashback, tiers, rewards). • Familiarity with customer lifecycle management and omnichannel engagement. • Experience working with CRM/CDP platforms and integrated ecosystems. • Understanding of APIs and system integrations. Skills & Competencies • Strong analytical and data-driven mindset. • Excellent stakeholder management and communication skills. • Ability to manage multiple priorities in a fast-paced environment. • Experience working in Agile environments and with external vendors. • Highly organized with strong attention to detail.