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ExecutiveFull-timeReact
Salary Range
$92,820 - $125,580 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a CRM Manager for Sports Interaction Casino to translate Entain’s CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, retention, and reactivation.
Key Responsibilities
- →Design offers and campaign mechanics that drive engagement, retention, and reactivation KPIs within promotional budget parameters
- →Ensure all campaigns align with brand guidelines, best practices, regulatory requirements, and responsible gaming practices
- →Own and manage the promotional calendar for each calendar week, working cross-functionally with Product, VIP and other functions to align planned promotions to strategic objectives
- →Ensure optimum campaign cadence to maximize player engagement
- →Oversee QA on all campaigns before launch to ensure accuracy, quality, and compliance
- →Maximize promotional visibility in the right channels (email, inbox, push notifications, SMS, overlays)
- →Analyze promotion performance as well as bonus spend efficiency
- →Apply learnings of post-campaign analysis to optimize future campaigns
- →Develop direct report’s capabilities on campaign execution and CRM best practices
- →Foster a culture of continuous improvement and operational excellence
Requirements
- ✓Experience in CRM management within the gaming or casino industry
- ✓Strong understanding of campaign strategy and design
- ✓Ability to manage promotional calendars and ensure compliance with regulations
- ✓Experience in performance management and analysis
- ✓Leadership and coaching skills
- ✓Knowledge of best practices in CRM and responsible gaming
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About Entain
Entain is a leading global technology and media company that operates some of the world's most recognized online gaming and betting platforms. Headquartered in Las Vegas, Nevada, Entain has built a strong reputation since its founding in 1994, leveraging its deep roots in the gaming industry to innovate and expand into digital spaces. The company has grown from its origins as a traditional sportsbook into a diversified enterprise that combines cutting-edge technology with extensive industry expertise, serving millions of customers worldwide. Entain's main products and services include a suite of online betting platforms, such as BetMGM, bwin, PartyPoker, and Ladbrokes, which offer sports betting, casino games, poker, and other interactive gaming experiences. Key features of these platforms include advanced mobile compatibility, real-time betting options, secure payment systems, and personalized user experiences. The company targets a broad audience, including sports enthusiasts, casino players, and poker aficionados, with a focus on regulatory compliance and responsible gaming practices to ensure a safe and engaging environment. Notable achievements include Entain's strategic partnership with MGM Resorts International to create BetMGM, one of the most successful online betting brands in the U.S. The company also holds a significant market position as a pioneer in the digital gaming space, with a presence in over 20 countries. Entain's unique value proposition lies in its ability to blend technological innovation with a deep understanding of gaming culture, enabling it to deliver trusted and high-quality experiences to its global customer base.
