Marketing Automation and Dynamics 365 Specialist at eqbank

eqbank

Toronto·1w ago

Mid LevelFull-timeAgileGit

Salary Range

$68,000 - $92,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Marketing Operations Specialist to join our team at Equitable Bank, Canada's Challenger Bank™. This role focuses on building, executing, and optimizing email campaigns and automated workflows within Microsoft Dynamics 365 Marketing.

Key Responsibilities

→Build, execute, and optimize email and automated marketing campaigns
→Configure and manage workflows, journeys, and triggers within Dynamics Marketing
→Support campaign setup beyond email build, including segmentation and automation logic
→Collaborate with stakeholders to translate requirements into scalable automation solutions
→Maintain documentation and best practices for marketing automation processes
→Streamline and improve existing email and campaign workflows
→Reduce execution bottlenecks by supporting campaign delivery independently

Requirements

✓Post-secondary education in Marketing, Commerce or related experience
✓5+ years of B2C/B2B Email Marketing Experience
✓Extensive experience with Microsoft Dynamics 365 implementation and support
✓Experience with responsive HTML templates
✓Experience with CI Journeys and CRM functionalities in Dynamics 365
✓Experience in setting up and managing push notifications channels
✓Solid understanding of Canada’s Anti-Spam Legislation (CASL)
✓Strong analytical mindset
✓Self-motivated and independent worker with excellent communication and interpersonal skills
✓Effective planning and project management skills
✓A proactive and ambitious marketer who enjoys developing new solutions to challenging problems