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SeniorFull-time
Salary Range
$17,680 - $23,920 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Automation Specialist serves as the primary administrator and technical owner of Salesforce CRM and Pardot, designing and implementing scalable marketing automation solutions that drive awareness, engagement, and lead generation.
Key Responsibilities
- →Serve as the primary administrator for Pardot and key Salesforce marketing functionalities
- →Design, implement, and maintain scalable marketing automation programs, workflows, and lead lifecycle processes
- →Manage and optimize integrations between Salesforce, Pardot, and third-party platforms
- →Support data migrations while maintaining data integrity and compliance
- →Work with Salesforce support to align automation with business goals
- →Administer Pardot and Salesforce marketing environments, including user access, governance, configuration, and system hygiene
- →Design, build, and maintain complex automation programs including Engagement Studio journeys, automation rules, dynamic lists, completion actions, and custom redirects
- →Develop and maintain lead scoring and grading models aligned with sales and marketing objectives
- →Build and manage Salesforce Flows, process automation, and custom workflows to support marketing and lead management operations
- →Configure and manage third-party integrations with Salesforce/Pardot, ensuring data consistency and reliable synchronization
- →Oversee data migrations and system consolidation
- →Create and optimize email templates and landing pages ensuring mobile responsiveness, accessibility, and brand compliance
- →Oversee database health including segmentation, deduplication, list hygiene, and lifecycle management
- →Build dashboards and reports in Salesforce and Pardot to monitor funnel performance, attribution, and campaign effectiveness
- →Implement A/B testing strategies and automation enhancements to improve engagement and conversion performance
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