Social Media Manager at Fender

Fender Musical Instruments Corporation is a world famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") Marketing team, we lead Fender’s global social media strategy, reaching a community of over 17 million musicians and fans across platforms. Our mission is to foster meaningful connection, entertain and support players at every stage of their musical journey, and inspire deeper exploration of Fender’s iconic instruments and culture. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally. We are searching for a Social Media Manager to join our team in Hollywood, CA to develop strategies and lead the execution of global marketing and social media channels to drive rapid growth and increased engagement for both FMIC's core fan base and new audiences. Essential Functions: • Establish growth, engagement and conversion across channels (Instagram, YouTube, Facebook, Twitter, TikTok) • Directly manage Social Media Coordinators/Specialists and support global social media teams and distributors • Manage day to day relationships with key social media vendors/agencies and channel partners including Facebook/Instagram, Twitter and more • Draft social media portion of go-to-market plans for new product launches, integrating creative assets, events, other campaigns etc. • Partner with Product, Creative, Artist and Marketing teams to develop monthly content calendar for all social media platforms • Lead creation of and distribute weekly reports measuring and analyzing campaign metrics with the goal of adjusting tactics to optimize growth, engagement and overall performance, leverage insights to identify opportunities for improvement and rationale for execution of campaigns • Manage analytics reporting and online listening to create insights reports ensuring that the brand has a constant pulse on what fans are saying online • Work closely with Customer Service to monitor and make strategic recommendations on how to respond on our social channels, providing prompt, accurate customer service to customers and providing direction to other channel coordinators on the team • Contribute to the global, multi-cultural expansion and authenticity of the brand • Additional duties as assigned Qualifications: • Minimum 3-5 years of experience in Social Media marketing • Strong social copywriting skills and demonstrable creative/concepting skills • Passionate about understanding consumer behavior with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships • Previous experience on paid social and acquisition campaigns • Team-player; ability to work proactively with all business divisions and drive results • Strong understanding of the Fender brand. A love of music and guitar encouraged! About Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor. Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role – especially as a new hire – and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $100,000 - $125,000