Strategic Marketing Manager - 12 Month FTC at Financialtimes33

Strategic Marketing Manager – Climate, Commodities & Energy (12-month parental cover) About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role FT Live’s success is built on a strong portfolio of global events that convene influential leaders, policymakers and industry experts. Our Climate, Commodities & Energy portfolio brings together senior decision-makers across sectors to explore the challenges and opportunities shaping the global energy transition and commodity markets. As Strategic Marketing Manager, you will lead the marketing strategy for this established and growing portfolio of events. Working closely with project, commercial and editorial teams, you will develop insight-driven marketing campaigns that engage new and existing audiences, strengthen the portfolio’s market-leading position and drive both delegate and sponsorship revenue. This is a highly collaborative role suited to a creative, commercially minded marketer who thrives in a fast-paced environment and is motivated by delivering measurable results. Key Responsibilities • Define and implement the overall marketing strategy for the Climate, Commodities & Energy event portfolio to drive delegate attendance and sponsorship revenue • Collaborate with project teams to design integrated, cross-channel marketing campaigns aligned to the strategic objectives of individual events and the wider portfolio • Develop and manage operational marketing plans, including campaign timelines, key milestones and budget tracking • Identify and develop target audiences through segmentation, behavioural insights and market analysis • Craft compelling, benefit-led messaging and value propositions tailored to key customer personas • Manage the marketing campaign execution for each event, ensuring alignment across channels including email, digital, partnerships and content marketing • Work closely with the Inbound team to deliver year-round content marketing initiatives that drive engagement, acquisition, conversion and advocacy • Lead the digital presence for each event, including ownership of event microsites and online content • Define and deliver partnership strategies that prioritise high-quality collaborations and audience growth • Monitor campaign performance across the portfolio and implement optimisation strategies to maximise results • Ensure all marketing activity is tracked and measured, using insights to inform future investment and campaign improvements • Identify gaps in audience data and implement strategies to strengthen customer insight across the portfolio Required Skills and Experience • 4+ years’ B2B marketing experience, ideally within events, media or a related industry • Strong strategic marketing capabilities with experience developing and executing integrated campaigns • Proven ability to deliver against commercial targets such as revenue, registrations or audience growth • Excellent copywriting skills and the ability to translate complex topics into compelling marketing messages • Strong analytical mindset with the ability to interpret data and optimise marketing performance • Experience working collaboratively with cross-functional teams and building strong stakeholder relationships • Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment • Comfortable working with marketing technologies and digital tools • Interest or existing knowledge of the energy, commodities or climate sectors is advantageous Desirable • Experience marketing global conferences or large-scale B2B events • Familiarity with audience segmentation and marketing automation platforms • Experience managing event microsites or digital event platforms • Knowledge of sustainability, energy transition or commodity markets What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [Upgrade to PRO to see contact] and a member of our team will be happy to help. Further Information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact [Upgrade to PRO to see contact]. Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.