Lead Growth Marketing Manager at Findigs

Who we are Findigs is on a mission to make renting work for all of us. Renting is one of life's most critical experiences, yet the process is often slow, opaque, and unfair. We're changing that by building the first end-to-end platform that turns complex screening into a seamless, high-trust experience for both property managers and renters. We're growing fast, fueled by $78M in funding from the investors behind companies like Affirm, Gusto, and Uber. With a data-backed product that allows our customers to make smarter, more predictable decisions, and a team dedicated to transparency and precision, we're not just improving the rental process; we're setting the new standard for the entire industry. We're aiming to double our impact this year, and we need builders, thinkers, and problem-solvers to help us scale. If you're ready to modernize one of the most essential industries, we'd love for you to be a part of it. The Team The Marketing team at Findigs is built to punch above its weight. We operate as a lean, high-ownership group with a clear mandate: build Findigs' presence in the market, generate pipeline, and make our revenue team more effective. We use AI deeply and deliberately, and we treat building systems as seriously as running campaigns. This role reports directly to the VP of Marketing and is a cornerstone of our newly forming team. As a foundational hire, you’ll work hand-in-hand with Sales including SDRs and AEs, and GTM leadership. You will also partner closely with our incoming PMM and Field Marketing leads to build and operate the growth engine from the ground up, to build and operate the growth engine that turns marketing activity into revenue. The Role We're looking for a Lead Growth Marketing Manager who has done this before and is ready to do it again, from zero, with more ownership. This is a founding growth role: you are inheriting no programs, no playbooks, and no existing campaigns. You are building the engine. At the core of this role is performance marketing. You have run Google Search, Google Demand Gen, LinkedIn Ads, and Meta in a B2B context. You know how to build a campaign from a blank slate, how to read what the data is telling you, and how to allocate a growing budget toward the channels and experiments that are actually moving revenue. But performance marketing is the foundation, not the ceiling. You will also own SEO and AI search visibility, build the lead scoring and signal infrastructure that feeds our SDR team, identify and test new advertising channels and sponsorship opportunities, and help create the systems that make our SDRs and AEs more effective every week. You care deeply about revenue. Every program you build, every channel you test, and every dollar you spend is measured against one question: is this generating pipeline and helping Findigs grow? Where you will make an impact: Performance Marketing • Own and operate Findigs' full paid program across Google Search, Google Demand Gen, LinkedIn, and Meta, with direct accountability for cost-per-pipeline and marketing-influenced revenue. • Build every campaign from scratch: keyword strategy, audience segmentation, ad creative, landing page alignment, bidding strategy, and continuous A/B testing across every variable. • Use Claude Code and AI tools to build automated workflows for ad copy generation, creative variant production, and campaign analysis — more experiments, less manual work. • Manage a growing monthly budget ($20K to $60K) with a disciplined ROI framework and clear calls on when to scale and when to cut. Advertising Channel Discovery • Continuously identify and test new channels beyond core paid: newsletter sponsorships, PropTech publications, podcast placements, and community advertising where property managers spend time. • Build a structured experimentation framework: set a hypothesis, run a time-boxed test, measure against pipeline contribution, make a clear invest or cut decision. Lead Scoring, Signals, and SDR Infrastructure • Build Findigs' lead scoring program from scratch: design the model, define the signals, implement it in HubSpot, and maintain it as the business evolves. • Build an intent signal and account prioritization system that surfaces in-market accounts and delivers that intelligence to the SDR team in a format they can act on immediately. • Own the MQL-to-SQL handoff framework and maintain a tight weekly feedback loop with SDRs to keep the scoring model calibrated. Demand Generation and Nurture • Build and run integrated demand gen programs across paid, organic, email, and partner channels with attribution back to pipeline at every stage. • Design nurture flows that surface leads back to the SDR team at the right moment. • Partner with the Senior PMM on messaging and feed campaign data back into positioning decisions. SEO, AEO, and AI Search Visibility • Own organic search strategy end to end: technical SEO, content for high-intent queries, and keyword prioritization across the funnel. • Lead Findigs' AEO program so that when property managers ask ChatGPT, Perplexity, or Google AI Overviews about tenant screening, Findigs is in the answer. • Track AI search share of voice as a core metric alongside traditional organic rankings. Marketing Operations and Systems • Own the growth tech stack: HubSpot, Salesforce, attribution tooling, and analytics infrastructure. • Build dashboards that show pipeline contribution and CAC honestly • Run structured experiments, document learnings, and use AI to make the function faster without needing Engineering support. We'd love to hear from you if you have: • 4+ years of B2B SaaS growth marketing experience with direct, hands-on ownership of performance marketing programs and pipeline metrics. You have done the work, not directed others doing it. • Proven experience running Google Search, Google Demand Gen, LinkedIn Ads, and Meta in a B2B context. You have built campaigns from scratch and can speak to what worked, what did not, and why. • Experience building growth infrastructure from scratch, ideally at a Series A or B company where you were the first, or one of the first, growth hires. You know what it feels like to start from zero. • Hands-on experience building or operating lead scoring models, intent signal programs, or account prioritization systems in partnership with an SDR or sales team. • Proficiency with HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing). • Real working knowledge of SEO and the AI search landscape: you understand how ChatGPT, Perplexity, and Google AI Overviews surface content, and you have thought seriously about how to earn visibility there. • Strong analytical skills: you live in the data, can build attribution models, and know the difference between a metric that matters and one that flatters. • A bias for action and comfort with ambiguity: you would rather ship a 90% campaign and optimize it than wait for perfect. Nice-to-haves: • Experience in PropTech, real estate, FinTech, InsurTech, or adjacent regulated or data-heavy verticals. • Experience with intent data platforms and account-based marketing programs. • Experience with newsletter sponsorship programs and B2B industry media buying. • Familiarity with structured data, schema markup, or technical content optimization for AI search visibility. • Experience with programmatic or display advertising in a B2B context. How we work: AI at Findigs The Marketing team at Findigs is committed to the highest standards of AI-augmented work. We are building a lean team that operates with the output of a much larger one, and AI is central to how we get there. We are not looking for someone who uses AI to write subject lines. We are looking for someone who builds systems with it. What we expect: • Hands-on experience using AI tools professionally (Claude, ChatGPT, Perplexity, or similar) for campaign research, copy iteration, competitive monitoring, and workflow automation. • Demonstrated curiosity about - and ideally direct experience with - agentic tools such as Claude Code or Cursor: building lightweight automations, custom workflows, or internal tools without relying on Engineering resources. • A track record of applying AI specifically to performance marketing: ad copy generation and testing, campaign analysis, audience research, or SDR outreach and signal tooling. • A learner's mindset toward AI: you follow what is changing, you experiment on your own, and you bring what you learn back to the team. What we offer: • Location: We operate on a hybrid schedule (3 to 4 days in-office per week), with in-office days at our newly renovated NoHo office. • Mission-Driven Culture: A collaborative, high-impact workplace where we challenge each other to grow, innovate, and drive meaningful change. • Competitive Compensation: Competitive base salary, performance-based bonus tied to pipeline and revenue outcomes, and Pre-IPO equity. This role is built for someone who wants their compensation to reflect the impact they drive. • Generous Time Off: We trust our team to manage their own time and workload. That's why we offer an Unlimited Paid Time Off (PTO) policy, allowing you to take the time you need to rest and recharge. We also observe all-company holidays. • Wellness Perks: Health benefits, 401(k) matching up to 4%, monthly gym stipend, and lunch provided every day. Interviewing with Us   We're committed to making our interview process as effective and candidate-friendly as possible. We use a tool called Brighthire.ai to record our interviews so that our interviewers can focus entirely on the conversation and not get distracted by taking notes. Please note, if you move forward with the interview process, you'll always have the option to opt out of the recording.   We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.     We are an equal opportunity employer and as such all applicants will be considered based solely upon merit and directly relevant professional competencies.