Product Marketing Manager at Formlabs

Formlabs

Somerville, MA.·12h ago

ManagerFull-timeGo

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Product Marketing Manager to drive market adoption of Formlabs' 3D printers, accessories, and materials. This role involves managing the go-to-market strategy across the company, including core messaging, new product launches, content creation, and sales enablement.

Key Responsibilities

→Be the quarterback of new hardware, software, and materials product launches
→Nurture existing products by executing changes in marketing and positioning
→Connect market and technology trends with Formlabs’ products to build positioning and messaging
→Track and assess competitors, adjusting product marketing accordingly
→Communicate products across all mediums in succinct and compelling ways
→Develop technical training and messaging materials for the sales team
→Promote and demo Formlabs products at conferences and events
→Develop deep expertise in 3D printing technologies and portfolio

Requirements

✓5-10 years of experience in product marketing or sales engineering at a B2B hardware or software company
✓Detail-oriented with a track record of excellence in project management
✓Passionate about technology and interested in 3D printing
✓Successful in collaborating with sales and marketing teams to create product training material
✓Conducted independent primary and secondary market research
✓Proven ability to work independently and cross-functionally
✓Tactfully manage by influence with leaders across the organization
✓High level of initiative and strong business judgment
✓Ability to think holistically and contribute business value outside of your core lane