Performance Marketing Manager at Giddyup

About GiddyUp GiddyUp is a performance-based Partner Marketing Platform and Agency that’s generated over $1.5B in sales for innovative DTC brands—without raising a dollar of VC funding.  Founded in 2013, we’ve been bootstrapped and profitable since day one, and our entire model is built around one thing: we only get paid when we deliver results.  We combine elite strategy, creative, media, and analytics under one roof, supported by our proprietary funnel-building and e-commerce checkout software, engineered specifically for high-converting, scalable direct response. It’s not just best-in-class, it’s the backbone behind dozens of 7, 8, and 9-figure DTC offers.  We’re an agile, tight-knit team of marketers, creatives, data analysts, and operators who are obsessed with winning. Every person here is driven to push boundaries, test relentlessly, and grow because at GiddyUp, standing still isn’t an option. If you're looking to join a company where performance isn’t a department… it’s the culture, this is that place. About The Role:  GiddyUp is a leading partner marketing platform that launches innovative brands and scales customer acquisition through high-performing direct-to-consumer campaigns. Leveraging a network of top-tier traffic partners, we connect brands with millions of consumers, driving exceptional growth on a performance-only basis. Our team is passionate about discovering innovative products and scaling sales through best-in-class marketing strategies and traffic partnerships. We’re in search of a Performance Marketing Manager who can lead strategy, experimentation, and optimization of pricing and promotional initiatives across GiddyUp’s offers and brands. This role is focused on improving unit economics and scalability through data-driven pricing, bundling, and promotional strategies. As a strategic architect, you will design and lead advanced experimentation roadmaps, working cross-functionally with Campaign Success Managers and Network Traffic to translate insights into sustained improvements in AOV, AOM, RPS, and unit economics. Success in this role requires a strong foundation in direct-response marketing, consumer psychology, and statistically rigorous experimentation beyond basic A/B testing. What You'll Do: • Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception. • Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to drive AOV, AOM, and RPS. • Partner closely with Campaign Success Managers (CSMs) to align pricing strategies with network margin goals, brand positioning, and partner expectations. • Create and test promotional structures such as BOGOs, limited-time discounts, free gifts, and urgency-based offers. • Apply psychological pricing principles, scarcity tactics, and perceived value optimization to improve conversion and revenue efficiency. • Own and manage a structured experimentation roadmap for pricing and promotion variables. • Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof. • Collaborate with Creative Strategy to align messaging, copy, and design with pricing intent and conversion goals. • Partner with Campaign Ops to execute, QA, and launch pricing and promotion tests across platforms. • Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value. • Analyze LTV trends and design pricing adjustments that drive sustained customer value and profitability. • Design and own advanced experimentation roadmaps across pricing and promotion initiatives. • Define hypotheses, primary success metrics, and guardrail metrics for all tests. • Execute and evaluate experiments using statistically sound methodologies, including layered tests, mutually exclusive experiments, and controlled rollouts. • Interpret results holistically, accounting for tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin. • Partner with Data to ensure accurate instrumentation, clean test design, and reliable reporting. • Work closely with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling. • Partner with Campaign Ops to ensure flawless test execution and platform setup. • Collaborate with Traffic and Media Buying teams to validate results at scale and secure CPA increases tied to improved performance. Key Performance Indicators: • Growth in AOV, AOM, and RPS across managed offers • Win rate of Pricing & Promotion experiments • Offer scalability and traffic expansion post-test • Average experimentation turnaround time • Incremental AOV / AOM / RPS / EPC / Network Revenue / Network Margin driven by pricing initiatives • CPA increase success rate tied to PMM-led optimizations What Success Looks Like Over the Next 12 Months: • What You Will Have Accomplished in Your First 90 Days: • Complete onboarding and training across GiddyUp’s platforms, systems, and experimentation frameworks. • Work closely under the guidance of a Senior Performance Marketing Manager to learn pricing, promotion, and experimentation best practices. • Support the execution and analysis of pricing and promotion tests, gaining hands-on experience with hypothesis development, guardrails, and readouts. • Build strong working relationships with Campaign Success Managers (CSMs) and begin collaborating with Creative Strategy, Campaign Ops, Data, and Traffic teams. • Develop a foundational understanding of how pricing and promotion initiatives impact AOV, AOM, RPS, and network margin. • What You Will Have Accomplished in 6 Months: • Operate as an embedded partner to a Senior Performance Marketing Manager, owning execution and analysis for pricing and promotion initiatives across assigned offers. • Contribute meaningfully to experimentation roadmaps by launching tests, analyzing results, and applying learnings to improve unit economics. • Support the scaling of winning pricing and promotion strategies across additional traffic and brands. • Demonstrate increased independence in decision-making and test execution while maintaining alignment with CSMs and senior stakeholders. • Influence CPA increases through proven performance improvements and reliable experimentation outcomes. • What You Will Have Accomplished in 12 Months: • Transition into an independent Performance Marketing Manager, owning pricing and promotion strategy for a dedicated set of brands. • Take full accountability for experimentation roadmaps, test outcomes, and performance improvements across assigned offers. • Deliver sustained improvements in pricing efficiency, offer scalability, and overall profitability. • Establish repeatable pricing and promotion frameworks that can be leveraged across the organization. • Serve as a trusted partner to Campaign Success Managers (CSMs) and a knowledgeable contributor to advanced experimentation and pricing optimization efforts. Competencies: • Collaboration & Teamwork: Works effectively with cross-functional partners to achieve shared goals. • Communication: Communicates clearly and thoughtfully, considering audience, tone, and intent. • Ownership: Takes accountability for outcomes, follows through on commitments, and proactively addresses blockers. • Technological Fluency: Comfortable learning and leveraging tools and platforms to increase efficiency and effectiveness. • Direct Response Marketing: Strong understanding of tactics that drive immediate consumer action. • Strategic Thinking: Uses data, experimentation, and behavioral insights to inform pricing decisions. • Analytical Thinking: Applies rigorous analysis to interpret test results and make informed decisions. • Experimentation Rigor: Proven experience designing and interpreting complex experiments, including overlapping tests and metric guardrails. • Prioritization & Resource Management: Focuses on the highest-impact opportunities using an 80/20 mindset. • Conversion Optimization: Deep understanding of conversion principles across pre- and post-purchase experiences. • Adaptability & Agility: Thrives in a fast-paced, test-and-learn environment. Tools & Technology: • GiddyUp Ecommerce Platform • Statsig (highly preferred) or equivalent experimentation platform • Tableau • Monday.com • Google Analytics • Slack • Excel / Google Sheets Required Education & Experience: • 5+ years of experience in performance marketing, direct-response, or growth marketing. • Proven experience developing pricing, promotional, and bundling strategies for eCommerce or DTC offers. • Strong background in experimentation, CRO, and data-driven decision making. Preferred Education & Experience: • Experience with affiliate or partner marketing. • Experience using Statsig or similar advanced experimentation platforms. • Demonstrated success driving improvements in AOV, AOM, and RPS. • Experience working in fast-paced or high-growth environments. Work Environment: GiddyUp strives to provide a flexible, fun working environment. GiddyUp is a remote company and we’re looking for reliable team members who can succeed in a fully remote environment.