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LeadFull-timeMicroservicesGitAIAPI
Salary Range
$165,750 - $224,250 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Staff Product Manager for Ecommerce to lead the vision, strategy, and execution of HighLevel’s ecommerce automation ecosystem. This role involves building and scaling integrations with platforms like Shopify, WooCommerce, TikTok Shops, and others, ensuring reliable data synchronization and creating a world-class automation engine.
Key Responsibilities
- →Own the vision, strategy, and execution of HighLevel’s ecommerce and marketing automation platform.
- →Lead the integration architecture and roadmap for Shopify, WooCommerce, TikTok Shops, Meta Shops, Printful, and other commerce platforms.
- →Drive deep, accurate 2-way sync for customers, orders, carts, products, inventory, and fulfillment events.
- →Build and scale event-based marketing automation flows such as abandoned carts, post-purchase sequences, and upsell/cross-sell automations.
- →Define and refine ecommerce data models, segmentation logic, and automation triggers.
- →Collaborate with Engineering to build low-latency, high-throughput data pipelines.
- →Partner with Messaging, AI, and Marketing teams to power personalized campaigns and predictive targeting.
- →Develop robust revenue attribution frameworks across channels.
- →Work cross-functionally to ensure smooth onboarding and rollout of ecommerce features.
- →Define and monitor KPIs for sync reliability, automation adoption, and revenue lift.
- →Act as the domain expert for ecommerce automation and platform integrations.
- →Ensure stability, scalability, and data correctness across millions of stores and billions of events.
- →Identify and deliver new capabilities that expand ecommerce automation and personalization.
- →Drive alignment across engineering, product, partners, and executive stakeholders.
Requirements
- ✓9+ years of Product Management experience with marketing automation, ecommerce, or data-driven SaaS systems.
- ✓Strong experience with ecommerce platforms like Shopify, WooCommerce, TikTok Shops, Meta Shops, Magento, or BigCommerce.
- ✓Proven track record designing and scaling event-based automation systems.
- ✓Deep understanding of ecommerce data models (orders, carts, products, inventory, customer profiles).
- ✓High technical fluency with APIs, ETL pipelines, webhooks, event streaming, and identity/record matching.
- ✓Experience building segmentation, personalization, and automation capabilities in marketing or CRM tools.
- ✓Ability to dive deep into data validation, event mapping, and sync accuracy.
- ✓Strong analytical skills with experience using SQL, BI tools, or event debugging.
- ✓Proven ability to work across engineering, marketing, data, and partner teams in high-scale SaaS environments.
- ✓Excellent communication and stakeholder management skills.
- ✓Comfortable operating as an execution-focused, hands-on product leader in a global, remote team.
