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SeniorFull-timeGoAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a results-driven Product Marketing Manager to lead go-to-market strategy and execution across payments technology, financing solutions, and SaaS products for home improvement trades at GoodLeap. This role requires a strategic product marketer with experience in fintech, payments, or B2B platforms who can translate complex products into clear, compelling value propositions.
Key Responsibilities
- →Develop and execute go-to-market strategies for B2B payments technology and financing products
- →Create clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations
- →Partner with Product, Sales, Customer Success, and Creative teams to ensure alignment between product strategy, customer needs, and commercial execution
- →Lead cross-functional launches and adoption campaigns for payments and financing products
- →Enable Sales and Account teams with messaging frameworks, pitch decks, and training materials
- →Analyze campaign and product performance to optimize go-to-market execution
- →Conduct customer, market, and competitive research to inform product positioning
Requirements
- ✓7+ years of experience in B2B or B2B2C product marketing
- ✓4+ years of experience within fintech, merchant services, payments technology, or financial services platforms
- ✓Strong understanding of merchant services or B2B payments, financing products
- ✓Experience supporting early-stage or evolving product lines
- ✓Proficiency with product marketing, analytics, and campaign tools
- ✓Highly analytical with strong storytelling, positioning, and messaging skills
- ✓Excellent communication, collaboration, and stakeholder management abilities
- ✓Comfortable operating in fast-paced, high-growth environments
