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Mid LevelFull-timeFigmaGo
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Growth Marketing team at HackerRank is the engine behind pipeline acceleration. This role focuses on turning marketing strategy into pipeline by executing and optimizing full-funnel demand generation programs across paid media and owned channels.
Key Responsibilities
- →Execute and optimize full-funnel demand generation programs across paid media and owned channels.
- →Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
- →Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.
- →Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests.
- →Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.
Requirements
- ✓Connects strategy with hands-on execution across channels and tools.
- ✓Passionate about data, testing, and finding signal in the noise.
- ✓Proven track record driving pipeline growth through high-performing ABM programs.
- ✓5+ years in B2B demand generation or growth marketing (agency or SaaS).
- ✓Hands-on with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.).
- ✓Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
- ✓Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot).
- ✓Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).
- ✓Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.).
- ✓Familiar with low-code and automation tools such as Clay, Make, N8N, or Zapier.
