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ManagerFull-timeGit
Salary Range
$76,160 - $103,040 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a data-driven App Marketing Specialist to join our growing App Marketing team. This role focuses on supporting the execution and optimization of both paid and organic app user acquisition across platforms like Apple Search Ads and Google App Campaigns.
Key Responsibilities
- →Support the setup, management, and daily optimization of user acquisition campaigns via Apple Search Ads, UAC, TikTok, and Meta.
- →Track daily budget pacing and campaign performance globally, ensuring KPIs are met and reporting is kept up to date.
- →Work with creative and brand teams to develop, test, and iterate on high-performing ad assets for mobile.
- →Partner with ASO, CRM, and Product teams to ensure a seamless user journey from click to subscription.
- →Assist in running A/B tests and audience segmentation experiments to improve CPAs, retention, and ROAS.
- →Support the monitoring of MMP events to ensure tracking accuracy and data integrity.
- →Maintain internal documentation, marketing calendars, and tools to ensure the App Marketing team operates efficiently.
Requirements
- ✓3+ years of experience in digital marketing, with at least 1–2 years focused on mobile performance or app-based UA.
- ✓Practical experience setting up and managing campaigns in Apple Search Ads or Google UAC.
- ✓Comfortable working with large data sets in Excel/Sheets or BI tools to derive actionable insights.
- ✓Strong written and verbal skills with the ability to translate technical app data into clear performance updates.
- ✓Excellent organizational skills to manage multiple campaign launches and creative deadlines.
- ✓Proactive attitude with a desire to learn mobile attribution (SKAN, ATT, and MMPs).
Benefits
- ★Healthy discount on weekly HelloFresh boxes
- ★Annual learning and development budget
- ★Subsidized childcare
- ★Free access to Headspace and biweekly in-house yoga classes
- ★Diverse and vibrant international environment
- ★Additional perks including free German courses, gym discounts, and company parties.
