Digital Marketing Specialist – ABM Platform (Demandbase Focus) at HelloKindred

About the Role

Our client in the global professional services industry is seeking a Digital Marketing Specialist – ABM Platform to join the Global Digital Marketing team. This role serves as the Demandbase platform expert supporting the Global Digital and Global and Regional ABM Teams.

Key Responsibilities

• →Serve as the internal subject matter expert for the Demandbase platform.
• →Build, launch and manage ABM and industry campaigns within Demandbase.
• →Activate 1:1 ABM account campaigns within global initiatives.
• →Support regional 1:1 ABM and industry campaign builds and localisation.
• →Set up and manage target account lists and segmentation.
• →Configure buying group targeting parameters.
• →Manage creative rotation and sequencing.
• →Create tactics and allocate budgets within campaigns.
• →Generate account-level insights and reporting.
• →Ensure campaign builds align with global ABM strategy and naming conventions.
• →Maintain campaign hygiene, governance and documentation standards.
• →Plan and activate campaigns across Demandbase-supported channels including display, programmatic native, video, Connected TV and Connected Audio.
• →Select appropriate channel mix based on campaign objectives such as awareness, demand generation or acceleration.
• →Monitor campaign and account performance daily and weekly.
• →Optimise budgets, bidding strategies, creative rotation and targeting parameters.
• →Track account engagement metrics and buying group interactions.
• →Build performance reports and dashboards within Demandbase.
• →Provide actionable insights and optimisation recommendations to global and regional ABM stakeholders.
• →Support global campaign launches by activating ABM components according to timelines.
• →Provide guidance and training to regional marketing teams on ABM activation best practices.
• →Participate in campaign planning sessions to advise on platform capabilities and targeting strategies.
• →Troubleshoot platform issues and coordinate with Demandbase support when necessary.
• →Maintain up-to-date knowledge of Demandbase features, releases and best practices.
• →Align to and support optimisation of standard operating procedures for campaign builds.
• →Ensure compliance with data privacy regulations and internal governance standards.
• →Support integration alignment with CRM and marketing automation systems.
• →Contribute to ABM performance benchmarking and best practice sharing.