Content Strategist at Highlightta

ABOUT STICKERYOU StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Business and consumers can make their marketing, packaging, décor, or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada. We proudly make custom products locally for the global market using software and advanced digital manufacturing. We make what matters stick! THE ROLE StickerYou is seeking a Content Strategist to plan and execute high-impact content across key owned channels. Reporting to the Director of Product & Customer Marketing, you’ll turn business priorities into clear, actionable content plans and bring them to life through sharp execution. You’ll play a central role in shaping and delivering our content and email marketing programs. This position suits someone who enjoys both strategy and execution—structuring ideas, collaborating on direction, and producing content that drives measurable results. KEY RESPONSIBILITIES CONTENT PLANNING & CALENDAR MANAGEMENT - Partner with the Director of Product & Customer Marketing to develop and maintain content calendars across: - Blog and editorial content - SEO/GEO-driven content - Email and lifecycle marketing - Contribute proactive ideas, identify opportunities, and shape content direction. - Translate strategic goals into actionable content plans aligned with business priorities. - Ensure consistency and alignment across channels, campaigns, and key initiatives. BLOG, SEO/GEO PROGRAM - Co-own the strategy and execution of the content pipeline. - Conduct keyword research to identify and prioritize content opportunities. - Create content briefs and write high-quality, optimized articles and landing pages. - Continuously update and improve existing content to grow traffic, engagement, and rankings. EMAIL & LIFECYCLE MARKETING - Build and refine the email content calendar in partnership with marketing teams. - Plan and write content for promotional sends, product launches, and retention - campaigns. - Maintain coherent messaging across email and on-site touchpoints. CONTENT CREATION & EXECUTION - Write and edit compelling content for blogs, email, and website. - Uphold a consistent brand voice across all communications. - Use AI tools to boost quality, efficiency, and scale in content development. PERFORMANCE TRACKING & OPTIMIZATION - Monitor and analyze content performance (traffic, rankings, engagement). - Use data insights to refine plans, test ideas, and optimize results. - Seek opportunities for continuous improvement through experimentation and iteration. CROSS-FUNCTIONAL COLLABORATION - Translate product features into customer-focused messaging with Product Managers. - Support campaigns, product launches, and seasonal initiatives with strategic content. WHAT YOU BRING MUST HAVE - 3-5 years of experience in content strategy, marketing, or similar roles. - Proven writing and editing skills across long- and short-form content. - Experience building and managing editorial calendars. - Strong grasp of SEO/GEO (keyword research, on-page optimization, content hierarchy). - Background in email/lifecycle marketing content. - Ability to turn strategic goals into clear execution plans. - Familiarity with AI content tools and workflows. - Analytical mindset; experience with GA4, Search Console, Ahrefs, or similar tools. NICE TO HAVE - Experience in e-commerce or SMB-focused marketing, ideally with exposure to shifting content strategy from consumer to business audiences. - Exposure to CRO and website content optimization. - Background in managing high-volume or fast-paced content programs. WHAT SUCCESS LOOKS LIKE - Well-structured, proactive content calendars aligned with key initiatives. - Consistent, high-quality content execution across blog and email. - Growth in organic traffic, keyword rankings, and engagement. - Increased email performance (open rates, CTR, conversions). - Continuous improvement driven by data and creative iteration. WHY STICKERYOU? - A high-growth company with a strong leadership team - Company-wide positive energy — people enjoy coming to work - Fast-changing environment with ample learning and growth opportunities - Growing a global Canadian brand that takes pride in local manufacturing - Strong corporate vision focused on making small companies better - Opportunity to serve a wide variety of small and medium-sized businesses - Use of cutting-edge e-commerce and digital print customization technology WORK ARRANGEMENT This is a hybrid role at the StickerYou office located in Toronto, ON, with 3 days in office (Tue,Wed,Thu) and the rest of the days fully remote.   OFFICE LOCATION 670 Caledonia Rd, Unit 101, Toronto, ON   DIVERSITY & INCLUSION StickerYou is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. If you require accommodation for the recruitment or interview process, please let us know and we will work with you to meet your needs. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. HOW WE HIRE We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews. This posting is for a current, open position within StickerYou. This opportunity is offered through HighlightTA, the on-demand talent team supporting StickerYou's growth. Connect with us and learn more: StickerYou on LinkedIn [Upgrade to PRO to see link] HighlightTA on LinkedIn [Upgrade to PRO to see link]