Social Media & Community Manager at Highlightta

ABOUT STICKERYOU StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Business and consumers can make their marketing, packaging, décor, or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada. We proudly make custom products locally for the global market using software and advanced digital manufacturing. We make what matters stick! THE ROLE StickerYou seeks a creative, organized, and responsive Social Media & Community Manager to grow and manage our organic social presence across key platforms. Reporting to the Director of Product & Customer Marketing, you'll lead day-to-day publishing, engagement, and reporting to turn brand and campaign priorities into platform-relevant content that drives community growth and engagement. You bring both strategic thinking and hands-on execution, and you're energized by working cross-functionally to turn business priorities into content that connects. KEY RESPONSIBILITIES CONTENT CALENDAR - Build and maintain StickerYou's organic social publishing calendar across key platforms including TikTok, Instagram, and Facebook. - Translate campaign, product, and business priorities into clear content plans and executional timelines. - Create, edit, and publish social content (short-form video and still) from concept to execution, with access to an in-house videographer for production support as needed. - Help evolve social messaging, content pillars, and campaign direction. - Identify content gaps and recommend new opportunities based on audience needs, performance data, and trends. - Collaborate with internal stakeholders across marketing, product, and production. - Support creator, influencer, UGC, and partnership initiatives. - Identify and support initiatives with creators, influencers, and brand-aligned social collaborators. COMMUNITY ENGAGEMENT - Monitor social channels daily — including Reddit and other community platforms — and respond to comments, messages, mentions, and follower interactions in a timely, thoughtful, and on-brand manner. - Track trending topics, hashtags, cultural moments, platform updates, competitor activity, and emerging social conversations. - Flag relevant opportunities, content gaps, community insights, and potential risks to the broader marketing team. REPORTING & OPTIMIZATION - Build and maintain social reporting dashboards that track channel and content performance, audience growth, engagement, traffic, and relevant KPIs. - Prepare regular performance updates with clear insights, learnings, and recommendations. - Support testing across content formats, hooks, captions, posting times, platforms, and campaign messaging. WHAT YOU BRING MUST HAVE - 3-5 years in social media, content, community, or digital marketing. - Proven experience managing social calendars and multi-platform workflows. - Excellent writing, editing, and storytelling skills. - Deep knowledge of platform best practices, trends, and audience behavior across TikTok, Instagram, Facebook, and community platforms like Reddit. - Experience with social media management platforms (e.g., Hootsuite, Sprout Social) to manage scheduling, community engagement, and reporting across channels. - Skilled in social analytics and performance tracking; able to translate insights into action. - Highly organized, detail-oriented, and adaptable in a fast-paced environment. - Brings on-camera confidence and personality; comfortable appearing in social content. - Uses data and trends to inform creative decisions and business priorities. NICE TO HAVE - Advanced experience with social analytics and trend analysis in an e-commerce environment. - Expertise in content production and editing tools (CapCut, Canva, Adobe, etc.). - Proven track record with UGC and creator strategy, from sourcing to partnership management. - Familiarity with project management tools like Wrike or similar. WHAT SUCCESS LOOKS LIKE - A consistent, organized social calendar is live. - Daily community engagement that reflects brand tone and responsiveness. - Reporting dashboards established and used for decision‑making. - Actionable insights and opportunities shared regularly with teams. - Noticeable improvements in engagement, reach, follower growth, and content consistency. WHY STICKERYOU? - A high-growth company with a strong leadership team - Company-wide positive energy — people enjoy coming to work - Fast-changing environment with ample learning and growth opportunities - Growing a global Canadian brand that takes pride in local manufacturing - Strong corporate vision focused on making small companies better - Opportunity to serve a wide variety of small and medium-sized businesses - Use of cutting-edge e-commerce and digital print customization technology WORK ARRANGEMENT This is a hybrid role at the StickerYou office located in Toronto, ON, with 3 days in office (Tue,Wed,Thu) and the rest of the days fully remote. OFFICE LOCATION 670 Caledonia Rd, Unit 101, Toronto, ON DIVERSITY & INCLUSION StickerYou is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. If you require accommodation for the recruitment or interview process, please let us know and we will work with you to meet your needs. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. HOW WE HIRE We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews. This posting is for a current, open position within StickerYou. This opportunity is offered through HighlightTA, the on-demand talent team supporting StickerYou's growth. CONNECT WITH US AND LEARN MORE: StickerYou on LinkedIn [Upgrade to PRO to see link] HighlightTA on LinkedIn [Upgrade to PRO to see link]