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DirectorFull-time
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a CRM Manager to join H&M Group, where you will play a defining role in shaping how we engage with millions of customers globally. This senior leadership position focuses on developing talent, driving clarity, and creating high-performing ways of working.
Key Responsibilities
- →Own and drive the global CRM and planned communications strategy, ensuring a strong and scalable CRM engine across both planned and triggered communications in email, app, and other owned channels aligned with the global marketing plan.
- →Act as the key CRM interface across Marketing Steering, Creative Production, Tech, and regional teams, ensuring strong cross-functional alignment while proactively identifying dependencies, risks, and opportunities to improve delivery and ways of working.
- →Lead, coach, and develop the global CRM team, establishing clear ownership across strategy, planned communications, campaigns, automation, data, and execution.
- →Set priorities and define effective ways of working, fostering collaboration, accountability, and clarity across the team and its key stakeholders.
- →Translate the global campaign calendar into high-impact CRM executions, ensuring consistent quality, strong testing practices, and continuous follow-up and optimization.
- →Oversee the development and performance of automated CRM journeys and planned communications, ensuring robust setup, tracking, analysis, and continuous optimization within the marketing automation ecosystem.
Requirements
- ✓A bachelor’s degree in Business, Marketing, Economics, or a related field.
- ✓Around nine to ten years of experience in owned media, CRM, campaign management, or marketing operations roles, including experience leading high-performing teams on a global scale.
- ✓Strong leadership and people management experience within owned media, CRM, or lifecycle marketing environments.
- ✓Strong stakeholder management skills across Marketing, Creative, Tech, Analytics, and regional organizations.
- ✓A solid understanding of campaign planning, marketing automation, and customer lifecycle management within the retail and fashion field.
- ✓The ability to integrate planning, execution, data, and automation into a unified operating model.
- ✓Clear and confident written and verbal communication skills in English.
Benefits
- ★25% Staff discount on all H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- ★H&M Incentive Program – HIP.
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