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SEO Specialist, Marketing Activation - Permanent Position at HMGroup
HMGroupStockholm, Stockholms län, se·1h ago
SeniorFull-timeRustAI
Salary Range
$57,460 - $77,740 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an SEO Specialist to join our award-winning SEO Operations team at H&M. This role will support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy.
Key Responsibilities
- →Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
- →Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
- →Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
- →Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
- →Work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.
Requirements
- ✓3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
- ✓Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
- ✓Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
- ✓Strong Excel skills.
- ✓Experience in joining and merging data sets and working with large-scale data.
- ✓Has excellent communication skills verbally, in writing, and in presentations.
- ✓Is fluent in English, both spoken and written.
- ✓Methodical and organized, with strong attention to detail.
- ✓A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
- ✓Strategic, customer-focused, and business-minded with a high drive for results.
- ✓A connector and collaborator who builds trust and strong relationships.
- ✓Comfortable taking initiative and thriving in a fast-paced environment.
