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SeniorFull-timeGit
Salary Range
$53,040 - $71,760 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
- →Support the management and ongoing development of Omdia’s WeChat channels, working with the PR and comms team to deliver consistent and timely posts that drive engagement and follower growth across key target audiences.
- →Assist with building and maintaining the WeChat editorial calendar, coordinating content approvals, localizing global content, and ensuring alignment with messaging, priorities, and brand guidelines.
- →Track and report on WeChat performance metrics (including reach, engagement, and follower growth), sharing insights to support ongoing content optimization and planning.
- →Develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.
- →Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.
- →Own the development and delivery of business development events in China.
- →Build insight-based campaigns which rely on strong content themes to showcase the expertise and knowledge in the division.
- →Develop a holistic website approach for China, identifying opportunities for local search engine rankings, whilst also maintaining the primary Omdia website as the central point of all content-led, insights-driven lead generation campaigns.
- →Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.
- →Maintain internal and external relationships with relevant vendors and partners.
- →Interpret and analyze marketing/advertising campaign results and data; test, monitor, analyze and optimize according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
- →Analyze and report trends over time and use these insights to build more effective campaigns.
- →Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.
Requirements
- ✓Strong understanding of target personas
- ✓Experience in growing and engaging local audience databases
- ✓Proficiency in activating and optimizing social media platforms in China
- ✓Experience in content localization and campaign management
- ✓Ability to develop and execute marketing campaigns
- ✓Knowledge of digital advertising and paid media strategies
- ✓Experience in managing marketing budgets
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