Content Marketing & Research Report Editor at InformaGroupPlc

InformaGroupPlc

Boulder, CO, us·4h ago

SeniorFull-timeRustGit

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a dynamic Content Marketing & Research Report Editor to join the License Global media content team. This role combines traditional content production with strategic content marketing to develop high-impact whitepapers including our flagship Top Global Licensors report.

Key Responsibilities

→Lead the development and production of License Global's premium whitepaper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.
→Design, execute and analyze industry surveys to gather market intelligence and insights.
→Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.
→Collaborate with industry experts, central figures and licensing professionals to gather primary research.
→Ensure all content meets the highest editorial standards and adheres to License Global’s tone of voice.
→Collaborate with the Global Licensing Group marketing team on content marketing campaigns.
→Advise on supporting marketing materials, including executive summaries, infographics, and promotional content.
→Optimize content for multiple channels, including digital platforms and email campaigns.
→Implement strategies to drive quality acquisition and engagement from License Global's core audience.
→Monitor and evaluate report performance, audience acquisition and engagement pacing against established KPIs.
→Build and maintain relationships with key industry stakeholders and thought leaders.
→Develop deep subject matter expertise in brand licensing, consumer products, and intellectual property.
→Stay current with industry trends, market developments and competitive landscape.
→Represent License Global at industry events and conferences as a content expert.

Requirements

✓Proven experience in content production and research, preferably in the brand licensing or related industries.
✓Strong writing and editing skills with a focus on data-driven reporting.
✓Experience with industry surveys and primary research methodologies.
✓Knowledge of SEO best practices and content optimization for digital platforms.
✓Familiarity with analytics tools such as Google Analytics and PowerBI.
✓Ability to collaborate effectively with cross-functional teams.
✓Strong understanding of editorial standards and style guidelines.