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SeniorFull-time
Salary Range
$36,465 - $49,335 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a results-driven Paid Media Manager to lead impactful paid strategies across our Portfolio 1 events. This role focuses on driving high-quality registrations and leads through innovative international campaigns.
Key Responsibilities
- →Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- →Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
- →Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- →Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- →Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
- →Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation.
- →Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
- →Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
- →Work closely with agencies to ensure campaigns are on track to meet targets.
- →Partner with the sales and marketing teams to align on goals and strategies.
- →Leverage insights from other portfolios and past campaigns to inform media planning and execution.
- →Drive high-quality visitor registrations and qualified exhibitor leads.
- →Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
- →Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.
Requirements
- ✓Proven experience in paid media management with a focus on international campaigns.
- ✓Strong understanding of campaign strategy, execution, and optimisation.
- ✓Experience with managing Exprom and Visprom campaigns.
- ✓Ability to collaborate effectively with sales and marketing teams.
- ✓Proficiency in briefing agencies and managing campaign execution.
- ✓Strong analytical skills with the ability to monitor and optimise campaign performance.
- ✓Experience in preparing detailed campaign performance reports.
- ✓Ability to drive high-quality registrations and qualified leads.
