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ManagerFull-timeRust
Salary Range
$81,600 - $110,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Manager to join IXL Learning, a global edtech leader, to develop and execute marketing programs for MyTutor and IXL. This role will play a key part in growing our brands’ impact by developing and executing highly-effective marketing strategies that expand our reach and engagement.
Key Responsibilities
- →Manage the brand marketing plan, developing and executing consumer strategies that attract and retain customers
- →Refine and develop brand messaging including writing/producing emails and content marketing materials
- →Manage the strategy and execution of seasonal and promotional campaigns; coordinate marketing and communications efforts
- →Manage and optimize brand social media
- →Collaborate across the business to devise creative and effective strategies
- →Support product marketing with customer communications
- →Develop a strong understanding of key audiences including parents and tutors
- →Create and execute field marketing campaigns to attract new customers
- →Develop marketing collateral, email campaigns, and sales enablement resources
- →Partner with our Events team to support marketing and sales events, including pre- and post-event outreach
- →Gain a strong understanding of our audience/customer base at the school and trust level, with an emphasis on school administrator audiences
- →Maintain an active pulse on market trends in the region
Requirements
- ✓BA/BS degree and 7+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands
- ✓Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- ✓Written communication: You are an exceptional writer who knows how to clearly communicate a message and make every word count
- ✓You get things done: You’re a self-starter, detail- and deadline-oriented, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
- ✓Interpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
- ✓Customer-focused: You bring deep empathy for tutors, parents, students, and school administrators as well as the ability to balance business outcomes with customer outcomes
- ✓Edtech knowledge: A working knowledge of the UK educational system and an aptitude to quickly learn about edtech and the UK tutoring space
- ✓Experience in marketplace brands, edtech, and tools including Google Workspace and social media publishing preferred but not required
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