Product and Content Marketing Lead at Ixllearning

Ixllearning

San Mateo, CA·8h ago

LeadFull-timeGo

Salary Range

$102,000 - $138,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

IXL Learning is seeking a Product and Content Marketing Lead to join our growing team. This role involves driving go-to-market planning and execution for our flagship product, IXL, and shaping how new features and updates are introduced to educators, parents, and students.

Key Responsibilities

→Develop go-to-market (GTM) strategy for new releases and updates
→Project-manage GTM process for many product launches
→Write and develop marketing content, including messaging and positioning documents, emails, web copy, print collateral, blog posts, and case studies
→Develop and drive campaigns to increase awareness and use of the product’s features by existing customers
→Collaborate with the Marketing team to devise creative ways to reach potential customers and deepen engagement with existing users
→Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
→Ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
→Assist with product/messaging training for Sales/customer-facing teams
→Manage and mentor a team of three content and product marketing associates

Requirements

✓BA/BS degree and 6-9 years of solid marketing experience
✓1+ years of people management experience
✓Deep empathy for customers and ability to balance business outcomes with customer outcomes
✓Effective verbal and written communication skills
✓Interpersonal skills and ability to work effectively with people at all levels
✓Self starter, detail- and deadline-oriented, organized, resourceful, and adaptable
✓Strategic thinking and decision-making abilities
✓Knowledge of, or interest in, education/edtech
✓Experience with Google Docs, Sheets, and Slides
✓Experience with Adobe Illustrator/Photoshop is a plus