Regional Marketing Manager - Urdu Speaker at Justmarkets

Responsibilities • Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts • Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment • Develop quarterly marketing plans for locally relevant strategies for Pakistan and its client community • Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results • Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities • Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns Requirements • 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry • Expertise in organic and partnership-driven acquisition in Pakistan or Southeast Asia • Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM • Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI • Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends • Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track • Native Pakistan and fluent in business English for daily communication with the cross-regional teams Will be a plus • Strong background in sourcing, auditing, and closing complex deals with Pakistan influencers, financial bloggers, media contacts and local partners • Hands-on proficiency with mobile attribution platforms - AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection • Knowledge of financial advertising compliance in Pakistan • Familiarity with AI and automation tools to support content and campaign production We Offer • Working for a dynamically growing company • 15 paid vacation days per year • 10 paid sick leave days per year • 10 days for floating public holidays • Medical budget • Opportunity to work remotely • Professional education budget • Language learning budget • Wellness budget (gym membership, sports gear and related expenses)