Senior Marketing Manager, EMEA at Vapi

Vapi (/ˈVɑːpi/): - We’re creating the shift to voice as humanity’s default interface - We’re the most configurable platform for deploying voice agents - We’ve grown to over 700k developers in two years, adding 2,000+ every day - Try talking to Vapi now! [Upgrade to PRO to see link] Why We’re Hiring This Role: Vapi's growth to date has been driven by something rare: a genuine developer-led groundswell. Early adopters, technical content creators, and builders discovered what they could make with Vapi and shared it with the world - organically creating category awareness in voice AI before most enterprises even knew they needed it. We're now making our first real investment in EMEA, with two AEs in-market and real pipeline to support. But EMEA isn't a market you can win with a copy-paste of a US playbook. The developer communities are different, the enterprise buying cycles are different, and the voice AI conversation is still early. We need someone who can do what our best early champions did in the US - get in rooms, build relationships, and light a spark in the local market - but do it with intention, speed, and a startup's resourcefulness. This is a founding regional marketing role. You'll own EMEA awareness and demand from the ground up. What You’ll Do: - 30 Day: Build the context - Embed with the two EMEA AEs to understand pipeline, top accounts, and where deals are stalling or accelerating - Map the EMEA developer and AI builder ecosystem: key communities, Slack groups, Discord servers, meetups, and regional conferences worth owning - Audit existing Vapi content and campaigns for EMEA relevance - identify gaps in localization, use case coverage, and regional resonance - Identify 5–10 high-potential EMEA influencers, technical content creators, and community builders in the AI/voice/developer space and begin relationship development - Align with the US marketing team on budget, tools, and what "good" looks like in Year 1 - 60 Day: Build the foundation - Launch Vapi's first EMEA-specific event presence: whether that's sponsoring a developer meetup, hosting a side event at a regional conference, or organizing a local builder night - Activate your first 2–3 influencer or creator partnerships, co-creating content that demonstrates what's possible with Vapi in markets relevant to EMEA buyers - Partner with NAMER counterparts to stand up a lightweight EMEA demand gen engine: localized paid social, regional SEO, and a content calendar anchored to EMEA use cases (e.g. multilingual AI agents, regional compliance scenarios) - Build a running tracker of EMEA-relevant conferences, communities, and partnership opportunities across key markets (UK, DACH, Benelux, Nordics) - Create the first version of an EMEA-specific nurture sequence for AE pipeline support - 90 Day: Drive momentum - Own and report on EMEA marketing KPIs: MQLs, event-sourced pipeline, content engagement, and share of voice in key regional communities - Have at least one anchor EMEA event or activation under your belt with documented learnings - Establish Vapi as a known name in at least 2–3 EMEA developer or AI builder communities - Deliver a 6-month EMEA marketing roadmap with budget recommendations, channel prioritization, and GTM sequencing by market Who You Are: - You've done regional from scratch before. You've built or led marketing in EMEA at a developer tools, infrastructure, or AI company, ideally at a stage where the category wasn't yet established. You know what it takes to create demand where there isn't much yet. - You're a community and events operator at heart. You know that in a nascent market, trust travels through people, not ads. You're energized by getting in a room, finding the right builders, and making Vapi the product they tell their network about. - You understand developers. You don't need to be one, but you need to speak their language, know what earns their respect, and understand why a PLG motion lives or dies on authenticity. - You're a scrappy, resourceful marketer. You know how to make a limited budget feel bigger than it is. You've run events with no agency, written copy without a full brand team, and figured out what channels actually work in a market through testing. - You're a strong relationship builder. You can identify and activate influencers, community leaders, and content creators as partners, not just vendors. - You can work across time zones without losing context. The US team is your support system. You'll need to stay closely aligned while owning EMEA independently; this requires strong async communication and judgment about when to escalate vs. execute. - Bonus: Experience in conversational AI, contact center technology, or developer infrastructure. Existing EMEA network in the AI/ML or voice/telephony space. Why Vapi: - Generational impact: Build the human interface for every business - Ownership culture: 70% of the company are previous founders - Kind team: The founders, Jordan and Nikhil, are Canadians - Tier-1 Investors: YC, KP seed, Bessemer Series A What We Offer: - Real stake: We offer a competitive salary and excellent equity ownership - Comprehensive health coverage: medical, dental, and vision plans - Team love: We love hanging out, and we do quarterly off-sites - Flexible time off: take what you need - More: catered meals, transportation, gym, and a $10k annual L&D budget