Senior Product Manager (Loyalty&Retention) at Justmarkets

We are looking for a Product Manager to create and develop a comprehensive loyalty and retention ecosystem that maximizes trader Lifetime Value (LTV), reduces churn, and turns active users into brand advocates. Responsibilities • Shape and execute the product vision and roadmap for the Loyalty & Retention domain • Design the logic for bonuses, rebate systems (spread/commission cashback), and VIP programs • Manage the product backlog, write clear Product Requirements Documents (PRDs), set tasks for the development team, and oversee execution • Conduct regular CustDev interviews with traders to uncover their true motivators and barriers • Collaborate with the Data Science team to build churn prediction models and personalize promotional offers • Analyze the performance of launched features and iteratively improve the product Requirements • Proven experience as a Product Manager (preferably in high-frequency products) • Strong understanding of key metrics: Retention, LTV, Churn, DAU/MAU, ROI • Proven track record of developing and launching loyalty programs, bonus engines, and referral systems • Strong proficiency in product analytics tools and a data-driven approach to decision-making • Experience in conducting A/B tests and customer development (quantitative and qualitative research) • Understanding of user behavior & psychology (ideally, the psychology of a trader or gamer) • Customer Empathy: Ability to understand traders' pain points and drivers (fear of loss, excitement, need for recognition) • Strategic Thinking: Ability to foresee how a bonus system will impact the business in the long term, not just in the immediate future • Excellent communication skills: Strong skills in driving cross-functional teams (Engineering, Marketing, Analytics, Support) • Proactivity: Readiness to independently identify growth opportunities within the retention funnel and pitch solutions Will be a plus • Direct experience working in CFD/Forex brokers or Crypto exchanges • Personal experience in trading or investing • Understanding of CRM marketing principles (push notifications, automated email sequences) to sync product features with marketing communications We offer • Tax expenses coverage for private entrepreneurs in Ukraine • Expert support and guidance for Ukrainian private entrepreneurs • 20 paid vacation days per year • 10 paid sick leave days per year • Public holidays as per the company’s approved Public holiday list • Medical insurance • Opportunity to work remotely • Professional education budget • Language learning budget • Wellness budget (gym membership, sports gear and related expenses)