Loading...
Performance Marketing & Digital Analytics Specialist at Keenfinity
KeenfinityBurnsville, MN, us·1w ago
Entry LevelFull-timeRustGitAI
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Performance Marketing & Digital Analytics Specialist is the growth and measurement engine behind our digital marketing and customer experience ecosystem at Electro-Voice & Dynacord. This role combines performance marketing execution, marketing technology ownership, and advanced analytics to ensure every digital initiative is measurable, optimized, and continuously improving.
Key Responsibilities
- →Partner with brand and campaign teams to plan and execute integrated digital initiatives across paid, owned, and earned channels
- →Own campaign tracking, tagging, conversion measurement, and attribution modeling
- →Optimize full-funnel performance — from traffic acquisition and engagement to lead generation and conversion
- →Monitor and improve channel effectiveness across paid media, organic, email, website, and content
- →Design and run growth experiments, A/B tests, and rapid performance iterations
- →Analyze end-to-end customer journeys to identify friction points, drop-offs, and UX optimization opportunities
- →Monitor and analyze SEO performance (organic traffic, rankings, landing pages)
- →Identify content gaps and opportunities based on search and behavioral data
- →Partner with content and UX teams to improve discoverability and engagement
- →Track key performance indicators including funnel metrics, engagement behavior, Core Web Vitals, and on-site performance
- →Translate complex data into clear, actionable recommendations that improve user experience and business outcomes
- →Develop scalable playbooks and best practices for campaign setup, measurement, and continuous optimization
Requirements
- ✓Own the governance, implementation, and continuous optimization of GA4, Google Tag Manager, and the broader marketing technology ecosystem
- ✓Design and maintain scalable tracking frameworks, including events, conversions, and a clean, well-documented data layer architecture
- ✓Ensure data quality and consistency through audits, troubleshooting, and collaboration with BI and data engineering teams on ingestion, modeling, and warehousing
- ✓Manage integrations across analytics, CRM, marketing automation, and BI platforms to enable connected, end-to-end measurement
- ✓Define and standardize KPI frameworks, aligning digital performance metrics with broader business outcomes (pipeline, revenue, retention)
- ✓Develop self-service dashboards and insight-driven reporting that translate complex data into clear, actionable narratives for stakeholders
- ✓Enable advanced measurement approaches, including multi-touch attribution, marketing effectiveness modeling, forecasting, and AI-driven experience performance tracking
Free to sign up. Takes 30 seconds.
