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SeniorFull-timeRustReactAWSGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Marketing Operations Senior Specialist, Lifecycle will oversee marketing automation, lifecycle strategy, and process optimization to drive pipeline acceleration and revenue growth. This role will ensure alignment between Marketing, Sales, and Revenue Operations, focusing on defining lifecycle stages, optimizing funnel progression, and improving pipeline conversion.
Key Responsibilities
- →Document, manage, and continuously optimize the full lead lifecycle across all GTM segments
- →Ensure alignment between ICP definitions, scoring logic, segmentation strategy, and revenue goals
- →Identify lifecycle leakage and implement process improvements to increase funnel velocity and conversion
- →Design and maintain lead scoring models using demographic, firmographic, behavioral, and engagement data
- →Conduct scoring impact analysis and lead quality experiments to improve MQL-to-SQL conversion
- →Own territory assignment logic and lead routing workflows
- →Maintain segmentation architecture required for lifecycle management
- →Ensure accurate enrichment and normalization of firmographic and geographic data
- →Monitor and analyze lifecycle performance metrics
- →Support the execution of account-based marketing (ABM) and outbound lifecycle workflows
- →Continuously test and optimize nurture content sequencing, timing, and audience targeting
- →Mentor and support junior team members
Requirements
- ✓3+ years of Marketing Operations or Lifecycle Marketing experience in B2B SaaS
- ✓Hands-on expertise in HubSpot marketing automation and strong Salesforce user experience
- ✓Strong understanding of lead lifecycle management, lead scoring, and funnel conversion metrics
- ✓Experience building and optimizing multi-step nurture programs
- ✓Knowledge of segmentation strategies and personalization best practices
- ✓Strong analytical skills with the ability to interpret lifecycle performance data
- ✓Exceptional attention to detail and commitment to data accuracy
- ✓Ability to manage multiple projects in a fast-paced environment
- ✓Bachelor’s degree in Marketing, Business, or a related field
Benefits
- ★Medical, Dental & Vision
- ★Employer Paid Life Insurance
- ★Voluntary Short/Long Term Disability Insurance
- ★401K
- ★Generous PTO plan
- ★Above market annual bonuses
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