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LeadFull-timeGitGoAIML
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Lead to own and shape the go-to-market strategy for Klaviyo's AI- and analytics-powered product portfolio. This role sits at the intersection of cutting-edge AI innovation, data-driven personalization, and customer-centric storytelling.
Key Responsibilities
- →Own product marketing strategy for AI and analytics products, including Agentic AI and AI-powered personalization and insights.
- →Shape how we position and communicate transformative AI experiences, translating advanced capabilities into clear, compelling customer value.
- →Lead end-to-end product launches, from market insight and product positioning to enablement and execution, in a fast-moving, iterative environment.
- →Partner closely with Product, AI/ML, Analytics, Sales, and Customer Experience teams to influence roadmap, pricing, packaging, and go-to-market decisions.
- →Stay on top of AI and analytics industry trends, competitive landscape, and evolving customer expectations to inform strategy and differentiation.
- →Use data and analytics to inform messaging, measure impact, and continuously optimize positioning and go-to-market performance.
Requirements
- ✓8+ years of B2B product marketing experience, ideally with AI, analytics, or data-driven products.
- ✓Deep passion for AI and emerging technologies, with a point of view on Agentic AI and how it can reshape SaaS experiences.
- ✓Proven ability to launch and scale products that resonate with business user needs in dynamic, fast-paced environments.
- ✓Ability to simplify complex technical product concepts into clear, differentiated, and customer-centric product positioning and messaging.
- ✓Excellent cross-functional leadership and communication skills, with the ability to influence without authority and confidently lead strategic reviews with C-level and senior executives.
- ✓Strong analytical mindset — comfortable working with data, insights, and metrics to guide decisions and tell better stories.
