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SeniorFull-timeGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a strategic and execution-minded Growth Product Marketing Manager to join Klaviyo's Product Marketing team and help accelerate the company's product-led growth motion.
Key Responsibilities
- →Define growth opportunities across the PLG funnel, from activation through conversion and expansion
- →Partner with Product teams to shape and execute growth initiatives and experiments
- →Develop hypotheses, success metrics, and messaging to support free-to-paid conversion
- →Optimize key user journeys, including post-sign-up onboarding, in-product education, and upgrade moments
- →Craft growth-focused positioning and messaging tailored to user intent and lifecycle stage
- →Support cross-sell initiatives by defining value narratives and in-product education across the product portfolio
- →Partner with Lifecycle Marketing and Web teams to align in-product, lifecycle, and website experiences
- →Translate learnings from experiments into repeatable growth plays and best practices
Requirements
- ✓5+ years of experience in Product Marketing, Growth Marketing, or related roles, working on product-led or self-serve SaaS products
- ✓Strong understanding of growth funnels, experimentation, and conversion optimization
- ✓Have a strong bias toward action — you move quickly from insight to execution and learn through iteration
- ✓Comfortable operating in ambiguity and making progress with imperfect information
- ✓Oriented toward outcomes and impact, not just plans or process
- ✓Data-informed and curious, using insights to prioritize, test, and refine ideas
- ✓Collaborative and effective at influencing cross-functional partners to move work forward
- ✓Thrive in a fast-paced, dynamic environment and enjoy building and iterating quickly
