Paid Media Manager at kpaonline

Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what’s important – their core business.    Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado’s Best Places to Work for six years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it.  At KPA we are passionate about what we do, how we do and why we do it. Success will be determined by the quality and character of the people we bring into our organization and the performance they achieve. Our culture is driven by the KPA core values – Excellence, Agility and Teamwork. Come join our team of talented professionals and work with a company that appreciates and rewards people who make a difference. Position Overview: We're seeking a strategic, data-driven Paid Media Manager to own and optimize our entire paid advertising ecosystem. In this role, you'll be the architect of our paid media strategy—managing multi-channel campaigns across LinkedIn, Google, display, and programmatic platforms while continuously driving down cost-per-acquisition and scaling pipeline contribution. This isn't a "set it and forget it" role. You'll be deeply hands-on: building campaigns from scratch, writing ad copy, analyzing performance data daily, running A/B tests, and making real-time optimizations. You'll also be strategic: developing audience segmentation frameworks, building annual media plans, and partnering cross-functionally with Sales, Product Marketing, and Creative teams to ensure paid programs align with business priorities. Key Responsibilities: Paid Media Management (70% of time): • Develop channel strategy: LinkedIn, Google Ads, display/programmatic, retargeting, social (Facebook, YouTube)​ • Build audience segmentation and targeting: job titles, industries, account lists, lookalikes, intent data​ • Create and manage campaigns aligned to Primary, Secondary, and Evergreen initiatives​ • Write ad copy and coordinate creative development (working with Graphic Designer)​ • Manage budgets, bids, and pacing across channels​ • Conduct A/B testing: ad creative, messaging, targeting, landing pages​ • Optimize campaigns weekly based on performance data​ • Manage vendor relationships: ad platforms, agencies, DSPs​ Trade Publication & Industry Media (15% of time): • Research and recommend industry publications for advertising (Safety+Health, EHS Today, ISHN, etc.)​ • Negotiate media buys and sponsorships​ • Coordinate creative production for print/digital ads​ • Measure publication effectiveness and ROI​ Landing Page & Conversion Optimization (15% of time): • Build landing pages for campaigns (working with Marketing Coordinator)​ • Conduct conversion rate optimization (CRO): A/B testing headlines, CTAs, forms, layouts​ • Implement tracking: UTMs, conversion pixels, attribution​ • Partner with Marketing Automation Manager on form strategy and lead routing​ Metrics Owned: • Cost per MQL and cost per SQL by channel​ • Paid channel contribution to pipeline and revenue​ • Conversion rates (CTR, form fill, MQL)​ • Return on ad spend (ROAS)​ • CAC payback period​ Required Skills and Experience: • Bachelor’s degree in related field such as business or marketing, or equivalent experience· Expert-level knowledge of LinkedIn Campaign Manager and Google Ads​· Experience with programmatic/display advertising platforms • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment • Excellent written and verbal communication skills, with an ability to succinctly communicate complex technical concepts to a broad audience • Ability to measure success in driving engagement and effectively communicating key metrics • Self-motivated, able to work autonomously and collaborate with remote teams, and is adaptable to changing priorities • Ability to coordinate efforts cross-functionally to achieve positive end results Compensation: • Annual Base Salary Range of 80k-90k • Annual Bonus Opportunity of 10% Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles. As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits. About KPA Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important—their core business.   We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve. KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Places to Work to Work by Built In Colorado for 2025, making the list six years running.   KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. 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