Commercial Enablement and CRM Specialist at LGCGroup

The Commercial Enablement & CRM Specialist at LGC is an outstanding chance to create a meaningful impact within a world-class organization! This role is essential in equipping our commercial teams with the tools, content, training, and systems needed to drive revenue growth. You will work closely with Sales, Marketing, Product Management, and IT to optimize processes within Salesforce and improve sales efficiency across LGC Standards portfolios. We seek an individual who combines CRM expertise, analytics capability, and a strong understanding of scientific selling environments to join our ambitious team! Key Responsibilities Sales Process & CRM Optimization • Serve as the subject matter expert for Salesforce (SFDC), ensuring efficient configuration and adoption. • Partner with Sales leadership to improve opportunity management, pipeline visibility, forecasting accuracy, and territory alignment. • Develop dashboards and reports to track important metrics such as pipeline health, conversion rates, sales cycle length, and quota attainment. • Identify workflow automation opportunities to increase rep efficiency.Sales Training & Onboarding • Build and deliver onboarding programs for new sales hires, including inside sales, field sales, and channel managers. • Develop ongoing training on sales processes, tools, CRM guidelines, and product positioning. • Build certification programs tied to CRM compliance and selling methodology.Content & Tools Enablement • Collaborate with Marketing and Product teams to ensure sales collateral, competitive intelligence, and technical documentation are accessible within SFDC. • Standardize opportunity stage definitions and required documentation. • Build playbooks for key segments, including Pharma, Environmental Testing, Food & Beverage, Industrial, Forensics & Toxicology, and Academia.Performance Analytics & Insights • Analyse CRM data to identify performance gaps and mentoring opportunities. • Provide leadership with actionable insights on pipeline trends, win/loss patterns, and territory performance. • Support monthly and quarterly business reviews with data-driven analysis.Cross-Functional Collaboration • Act as liaison between Sales and IT for CRM improvements. • Support new product launches with CRM workflow updates and tracking. • Assist in integration initiatives, such as marketing automation and SFDC Einstein.