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DirectorFull-timeGitAI
Salary Range
$76,500 - $103,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Director, Paid Media at LGC to play a key role in crafting and driving our paid advertising strategies. This role will help our e-Commerce division reach new heights by developing and delivering campaigns that exceed revenue growth goals.
Key Responsibilities
- →Define and lead the overall Paid strategy, aligning campaign goals with broader eCommerce objectives.
- →Own and manage Paid P&L, including setting, managing, and allocating the Paid marketing budget to improve business impact.
- →Coordinate the planning, execution, and ongoing optimization of Paid campaigns across platforms such as Google Ads and Microsoft Ads.
- →Manage and collaborate with a digital media agency to deliver the paid media strategy effectively, ensuring alignment with LGC’s goals and improving incremental revenue within ROAS constraints.
- →Communicate effectively with internal collaborators by presenting campaign performance, insights, and actionable recommendations.
- →Monitor and effectively manage benchmarks such as ROAS, CTR, CPC, CAC, and revenue.
- →Generate detailed performance and operational reports with actionable insights for further optimization.
- →Continuously optimize campaigns through testing, bid adjustments, ad copy refinement, and audience segmentation.
- →Collaborate with the wider e-Commerce organization and partners outside of the team to ensure coordinated and cohesive campaign execution.
- →Identify new opportunities in Paid, including testing new ad formats and growing into emerging platforms or channels.
- →Stay updated with the latest trends, platform features, and industry guidelines in Paid advertising and AI.
Requirements
- ✓Proven experience leading Paid campaigns (with an emphasis on PPC and Paid search) and managing digital advertising strategies at a senior level, including P&L management.
- ✓Skilled in Google Ads and Microsoft Ads, possessing comprehensive technical insight into campaign configuration, administration, and refinement.
- ✓Strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions.
- ✓Excellent communication and presentation skills to effectively convey insights and recommendations to collaborators.
- ✓Deep understanding of campaign metrics, conversion tracking, and analytics tools such as Google Analytics.
- ✓Innovative mentality with a focus on continuous testing, learning, and campaign improvement.
- ✓Up-to-date knowledge of Paid platform updates, industry guidelines, and digital marketing trends.
- ✓Leadership and team management ability, including performance management and professional development of team members.
