Loading...
LeadFull-timeRustData ScienceGitAI
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lifecycle Marketing Lead to reinvent how consumer lifecycle marketing drives growth at Lovable. This role focuses on shaping how millions of users experience the platform through innovative messaging strategies.
Key Responsibilities
- →Own the consumer lifecycle marketing strategy end-to-end, spanning onboarding, activation, engagement, retention, resurrection and monetisation
- →Design and evolve intelligent CRM systems that dynamically decide who to message, when, where and with what content
- →Build robust experimentation frameworks to measure the true incremental impact of lifecycle messaging
- →Partner with data and engineering to develop decisioning, prioritisation and optimisation logic
- →Lead the use of AI-driven content generation and personalisation
Requirements
- ✓8+ years of experience in lifecycle/CRM marketing, growth, or a closely related discipline
- ✓Strong technical depth in CRM, with experience designing complex lifecycle systems
- ✓Expertise in experimentation and optimisation, including lift testing and causal inference
- ✓SQL proficiency and comfort working directly with large datasets
- ✓Experience partnering with data science, engineering and product teams
- ✓Hands-on experience applying AI and automation to content generation and personalisation
- ✓High product intuition and user empathy
Free to sign up. Takes 30 seconds.
