Media Buyer (Performance Video) at Maneuver Marketing

BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS MANEUVER MARKETING Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times [Upgrade to PRO to see link] as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards [Upgrade to PRO to see link] jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! Your Role This role is heavily weighted towards video advertising. You'll be expected to bring deep, hands-on experience with video creative strategy and performance optimization across the full funnel. - Systematically test and iterate on Video Ad components (hooks, openers, body, CTA) using leading indicators like thumb-stop rate, hook rate, hold rate, and retention curves - Analyze retention charts to pinpoint exactly where a video loses its audience and translate that into actionable creative briefs - Strategically deploy different video formats (VSLs, UGCs, Influencer, Partnerships, In-house, etc.) across TOF/MOF/BOF based on audience intent and funnel stage - Pair video assets with optimal copy (new vs. legacy) and post-click destinations (sales page, listicle, quiz, PDP) to maximize CVR and AOV - Identify performance patterns across video types and creative formats to inform future tests and creative strategy — you'll work closely with the Growth Strategist and Creative team to turn data into direction - Maintain high video testing throughput by batching variants, optimizing test setups, and eliminating launch bottlenecks What You’ll Do Problem Diagnosis & Opportunity Identification - Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up - Researches the market, product, and competition proactively to contribute valuable inputs - Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc. - Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc. SMART USE OF VIDEO INVENTORY - Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge - Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel) - Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization - You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV. Data, Reporting & Collaboration - Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data - Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals - Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory - Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making. Optimize Testing Architecture - Build efficient structures for testing including including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding - Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks - Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse) - Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling Perform Media Buying Responsibilities - Campaign management: Monitor, trim, scale, add ads, and rotate past performers - Brief, coordinate, and quality-check executions with virtual assistants (VAs) - Perform weekend/holiday campaign monitoring and high priority optimizations - Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability Project Ownership - Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results - Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities - Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement - Execute with agency and urgency while maintaining quality standards HOW YOU’LL SUCCEED - Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels) - Drive profitable blended ROAS (>1x) — even when in-platform metrics look unprofitable (e.g. 0.3x) - Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups WHAT YOU BRING - At least 2 to 3 years of relevant experience working with DTC brands as a media buyer. - Experience with mobile performance media buying is a strong plus. If you've managed campaigns on platforms like AppLovin, we want to hear about it. - Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. - Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance. - Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies. - Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results - Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines. - Other important soft skills - resourcefulness, organization, independent, problem-solver