Product Manager, Tracking & Data Governance at MattelInc

The Opportunity:  We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements. You’ll join a small, tech-focused team inside a large company. What Your Impact Will Be:  • Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements. • Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including: • Google Tag Manager (client-side and server-side where applicable) • Platform pixels and tags (Meta/Facebook, Google, and other media partners) • Conversion tracking and event instrumentation • Own server-side tracking and partner connections, including integrations for activation and measurement (for example Meta conversions API, Google Customer Match, and similar partner feeds). • Define a clear event and parameter spec for DTC tracking: • required events (view, add-to-cart, purchase, sign-up, etc.) • naming conventions, parameters, and IDs • data layer contracts with engineering • Drive tracking QA and monitoring: • validate tag firing, payload correctness, and match rates • monitor for broken tags, dropped events, latency, and volume anomalies • run incident triage and coordinate fixes with engineering and vendors • Own the toolset and vendor coordination for tracking and privacy compliance: • Privacy compliance tools like Privado and TrustArc • Consent mode, opt-in/opt-out behavior, and region-specific requirements • documentation and audits (what runs where, why it runs, who owns it) • Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties. • Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives. • Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.