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Marketing Manager – Special project at MinorInternational
MinorInternationalBangkok, Bangkok, th·5h ago
SeniorFull-time
Salary Range
$24,752 - $33,488 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Marketing Manager for Special Projects to lead the creation and execution of new marketing concepts that drive business results. This role will be responsible for developing new product concepts, brand identities, and store experiences that integrate marketing strategy with operations and financial performance.
Key Responsibilities
- →Lead brand concept creation: Develop new product and brand concepts from idea to execution — including positioning, identity, and customer experience.
- →Build from scratch: Design and develop new store formats or retail experiences that align with brand DNA and customer expectations.
- →Entrepreneurial leadership: Drive initiatives with an ownership mindset, taking responsibility for business outcomes and long-term brand growth.
- →Integrated marketing strategy: Craft and execute marketing plans that connect brand storytelling with sales performance across channels.
- →Operational collaboration: Work closely with Operations to ensure store design, service, and ambiance bring the brand vision to life.
- →Financial accountability: Develop and manage brand P&L, ROI analysis, and business cases for new concept launches.
- →Customer insights: Leverage market trends, consumer behavior, and competitor analysis to identify whitespace opportunities.
- →Team development: Build and mentor a team that embraces creativity, speed, and agility in execution.
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About MinorInternational
Minor International is a leading global hospitality company specializing in the development and operation of diverse food and beverage concepts. Headquartered in Bangkok, Thailand, the company has built a reputation for excellence in the restaurant and hotel industry since its inception in 1988. With a presence in over 30 countries, Minor International has established itself as a pioneer in delivering authentic culinary experiences and innovative hospitality solutions across Asia, Europe, the Middle East, and the Americas. The company’s name reflects its commitment to creating memorable moments, blending local flavors with international standards to cater to a discerning clientele. The company’s portfolio includes a wide range of brands, such as the award-winning Thai restaurant chain, Supanniga Eating Room, the modern Asian concept, S&P, and the upscale dining destination, The Sixth. Minor International’s offerings are characterized by their focus on high-quality ingredients, innovative menus, and exceptional service. These brands cater to both local communities and international travelers, providing a blend of cultural immersion and contemporary dining experiences. The company’s target audience includes food enthusiasts, business travelers, and leisure tourists who seek unique and authentic culinary adventures. Minor International has achieved significant milestones, including the expansion of its footprint to over 300 outlets and the recognition of several brands as industry leaders in their respective markets. The company’s unique value proposition lies in its ability to seamlessly integrate local traditions with global trends, creating a harmonious balance of authenticity and innovation. By consistently delivering exceptional dining and hospitality experiences, Minor International has solidified its position as a trusted name in the international food and beverage sector.
