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ManagerFull-timeGoAI
About the Role
We are looking for a Product Operations Manager to handle Chinese market operations and PR for BrownDust 2. This role focuses on expanding the game's presence in China through strategic marketing, community management, and IP development.
Key Responsibilities
- →Manage and operate Chinese social platforms including Bilibili
- →Develop and execute content promotion strategies to expand fan base and maintain brand reputation
- →Lead multi-channel marketing initiatives with creators on Bilibili, TikTok, and third-party platforms
- →Plan and execute targeted marketing campaigns aligned with version updates and major milestones
- →Operate and manage core user communities such as QQ and plan community events
- →Collect and analyze VOC to ensure stable service environment and manage brand risks
- →Expand on-and-offline user touchpoints through pop-up stores, exhibitions, and official merchandise
- →Plan UGC initiatives to foster a self-sustaining ecosystem for long-term IP operations
Requirements
- ✓3+ years of experience in marketing or community management
- ✓Relevant experience in the ACG (Anime, Comic, and Games) industry
- ✓Strong understanding of global subculture gaming market and community trends
- ✓Strong data analytical skills with ability to translate data into actionable strategies
- ✓Passion for ACG content
- ✓Professional English skills required
- ✓Self-motivated with high degree of autonomy and strong project ownership
- ✓Preferred Skills
- ✓Experience working with international teams and understanding diverse cultural aesthetics
- ✓Proficiency in Korean and Japanese
- ✓Experience in large-scale ACG projects
