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SeniorFull-time
Salary Range
$46,963 - $63,537 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The SMB Sales Lead plays a key role in expanding our sales pipeline by identifying, engaging, and qualifying potential customers. This role is responsible for creating meaningful opportunities for our Account Executives by conducting outbound prospecting, assessing customer needs, and coordinating introductory meetings.
Key Responsibilities
- →Identify and engage potential customers through cold calls, emails, social selling, and other outbound channels
- →Develop and execute comprehensive account strategies for key clients, identifying growth opportunities and driving revenue expansion across the portfolio
- →Build and maintain a high-quality pipeline of SMB prospects
- →Conduct initial outreach to inbound leads from events, webinars, and marketing-generated activities
- →Understand customer needs, buying intent, and fit based on qualification frameworks (e.g., BANT)
- →Assess budget, decision-making authority, business challenges, and timeline to determine opportunity readiness
- →Schedule and coordinate discovery meetings between qualified prospects and Account Executives
- →Communicate customer insights and context clearly to the Sales team
- →Follow up prospects to ensure meeting attendance and maintain engagement
- →Accurately document all prospect interactions in CRM platforms such as Salesforce or HubSpot
- →Maintain consistent activity logs including calls, emails, and outreach performance
- →Ensure lead data accuracy and alignment with internal sales processes
Free to sign up. Takes 30 seconds.
About NielsenIQ
NielsenIQ is a global leader in providing data and insights to help businesses understand consumer behavior and market trends. Operating at the intersection of retail, media, and consumer goods industries, the company was formed through the strategic merger of Nielsen and CACI International's information services division, leveraging decades of expertise in market analytics. Headquartered in the United States with a widespread international presence, NielsenIQ combines advanced technology with deep industry knowledge to deliver actionable intelligence to clients worldwide. The company offers a comprehensive suite of products and services, including retail measurement, media analytics, and consumer insights, all powered by cutting-edge data science and AI technologies. Key features of their solutions include real-time market tracking, granular consumer segmentation, and predictive analytics to optimize business strategies. NielsenIQ primarily serves large retailers, consumer packaged goods manufacturers, and media companies, providing them with the tools to enhance decision-making, drive growth, and adapt to evolving market dynamics. Notable achievements include being a long-standing benchmark in retail measurement and media ratings, with a reputation for accuracy and reliability. NielsenIQ holds a dominant market position, trusted by over 50,000 clients globally, and is recognized for its commitment to innovation and data integrity. The company’s unique value proposition lies in its ability to unify disparate data sources into cohesive insights, enabling clients to navigate complexity and capitalize on emerging opportunities with confidence.
