Head of Demand Generation at Omnifold

HEAD OF DEMAND GENERATION Omnifold · San Francisco (In-Office) · Reports to CMO ABOUT OMNIFOLD Omnifold builds purpose-built AI systems for supply chain demand forecasting. We don’t bolt AI onto legacy software or wrap an LLM in a UI. We train custom models on each customer’s specific network structure and objectives—delivering the kind of results that put us alongside AlphaFold and Waymo in a class of AI systems that actually work. Our customers are manufacturers and distributors who are tired of spreadsheets and legacy tools that can’t keep up with the complexity of modern supply chains. THE ROLE We’re hiring our first Head of Demand Generation to build the pipeline engine from scratch. This is not a role where you inherit a playbook—it’s a role where you write it. You’ll join as an individual contributor, assess what we have, identify what’s missing, and move fast to build a demand generation function that directly drives revenue. Whether the answer is ABM, paid acquisition, field events, outbound, webinars, or something we haven’t tried yet—we want you to figure that out and execute it. WHAT YOU’LL DO • Own the Pipeline. Take full accountability for building qualified sales pipeline. You will be measured on revenue impact, not MQLs, impressions, or vanity metrics. Every dollar and hour you spend should trace back to pipeline created and deals closed. • Audit and Architect. Quickly assess our current demand gen infrastructure, channels, and data. Then build a prioritized roadmap—what to double down on, what to kill, and what to launch—based on what will generate pipeline fastest. • Execute Across Channels. Design and run integrated campaigns across paid media, email, content syndication, events, webinars, and outbound. You know which levers to pull at each stage of the funnel and when to shift spend. • Build Account-Based Programs. Develop and execute ABM strategies targeting enterprise accounts with complex buying committees. You’ll work with sales to identify, prioritize, and penetrate the right accounts. • Partner with Sales. This role lives at the intersection of marketing and revenue. You’ll collaborate daily with sales leadership on account prioritization, lead routing, and shared pipeline accountability. • Scale What Works. Once you find the channels and motions that produce, build the systems and processes to scale them—and eventually the team to run them. WHO YOU ARE • A Zero-to-One Builder. You’ve built demand gen at a Series A or B company before. You know what it’s like to start with nothing and create a pipeline engine that scales. You don’t need a team of 10 to get started—you need a laptop, a budget, and a clear target. • Revenue-Obsessed. You think in pipeline velocity, ACV, and closed-won deals. You can connect every campaign to revenue impact and you hold yourself accountable to the number. • Enterprise-Experienced. You understand how large organizations buy. You’ve marketed to VP and C-level buyers, navigated multi-stakeholder buying committees, and know that enterprise deals require patience, precision, and persistence. • A Player-Coach. You’re a senior marketer who still gets hands-on. You can build a HubSpot sequence in the morning, brief a paid campaign at lunch, and present pipeline metrics to leadership by end of day. • Battle-Tested. 7–10+ years of B2B demand generation experience with a proven, measurable track record at high-growth companies. You can point to specific pipeline and revenue numbers you’ve driven. • In San Francisco. This role is in-office five days a week. We believe the best early-stage work happens when the team is together. BONUS POINTS • Experience in supply chain, manufacturing, or industrial B2B markets. • Familiarity with technical infrastructure or AI/ML products and how to position them to non-technical buyers. • Experience with marketing analytics, multi-touch attribution, and full-funnel reporting. • You’ve worked directly with founders and sales leadership to build a GTM motion from the ground up. Omnifold is building something that matters. If you’ve done this before and want to do it again at a company where AI actually works, we’d love to hear from you.