Senior Paid Media Strategist at Ou Education Services

Ou Education Services

Norman, Oklahoma·8h ago

SeniorFull-time

Salary Range

$85,000 - $95,000 /year

About the Role

OU Education Services is seeking a Paid Media Strategist to lead the strategy, execution, and performance of paid media across OU Online’s portfolio. This role is responsible for driving measurable results through expert channel strategy, optimization, and data-informed decision making.

Key Responsibilities

→Own paid media strategy, performance oversight, and KPI management across Meta, Google Ads, Microsoft Advertising, and LinkedIn Ads
→Serve as the primary point of contact for paid media agencies
→Assess campaign performance against defined KPIs and drive corrective action
→Set channel level strategy, audience approach, creative testing frameworks, and bidding direction
→Translate performance data into actionable insights for internal stakeholders
→Partner with creative, analytics, and web teams to improve messaging and conversion paths
→Lead paid media planning, forecasting, and budget allocation
→Stay current on platform changes and industry trends

Requirements

✓Bachelor’s degree in marketing, communications, business, or related field
✓5+ years of experience managing campaigns across paid social and paid search
✓Deep expertise in Meta and Google Ads
✓Strong understanding of how paid media drives business outcomes
✓Demonstrated ability to set goals, evaluate results, and drive performance improvement
✓Strong communication skills to align teams and partners around performance outcomes